Marathon Senior Marketing Manager, Bungie
Southern Europe & LATAM
Video game studio
Job no longer available
Video game studio
1001+ employees
Job no longer available
1001+ employees
Company mission
To create hopeful worlds that inspire passionate player communities and lifelong friendships.
Role
Who you are
- Demonstrated success in marketing at a global consumer brand in the entertainment industry
- Deep familiarity with live service games and their online player communities
- A willingness to share your hard-won EMEA & LATAM regional expertise and opinions to deliver data backed, creative, insightful marketing campaigns
- Detailed knowledge of the full range of marketing strategies, initiatives, watch outs, and activities required to support a successful go to market and ongoing live business in your regions
- Strong project management and organizational skills with the ability to multi-task, schedule and plan across several ongoing projects
- Highest-level ability to establish and maintain strong relationships with internal stakeholders, external partners, and teammates across time zones to ensure mutual respect and excellent cooperation with the ability to navigate complex crisis management scenarios and find creative solutions to unplanned challenges
- Italy, Spain & LATAM market experience
What the job involves
- Act as a Southern Europe & LATAM regional expert and support the International Marketing and Communications team between Bungie’s US-based marketing and franchise teams, reporting to the Principal Marketing Manager, Southern Europe & LATAM
- Work with the Principal Marketing Manager, Southern Europe & LATAM to develop and execute local marketing campaigns, support global sales initiatives, and execute all high-impact marketing activities that align with International Marketing and Global Franchise strategy
- Work with the Bungie Communications team and local partners (including Marketing, PR & Social agencies, 1st parties & 3rd party partners), to establish value creating communication strategies and capabilities across region to ensure quality ‘culturalized’ coverage and creation of local content to fans and community
- Work collaboratively with central Publishing teams including (but not limited to) paid media, creative studios, production, strategic partnerships, analytics to maximize marketing dollars to create bespoke marketing communication campaigns for Marathons priority player segments
- Ensure integration into planning and execution of Creator Marketing campaigns with the global Creator Marketing team and have the resources to deliver superb regional campaigns
- Manage end to end planning and execution of Marathon participation at relevant local consumer & community events (with key partners/sponsors/1st parties where applicable)
- Support the tracking and reporting of regional marketing initiatives performance and make recommendations to improve future effectiveness
- Develop strong working relationships with regional first-party platforms
Our take
As one of the leading video game companies in the US, Bungie’s former titles have included bestselling game franchises such as Halo and Destiny, marking it as a next-gen studio that is keeping its finger on the next-gen games console pulse.
Bungie scaled up in the early noughties thanks to an acquisition by Microsoft, leading to a period where Bungie made games for a variety of consoles. In 2022, it was bought by Sony for $3.6 billion, though it claims that it will still work across different platforms despite its owner’s lean towards PlayStation.
Indeed, Sony claims to have bought Bungie for its help in entering the live service games market. In return, Bungie will benefit by scaling up its team for new game and DLC releases. This is a promising direction, although it is worth noting that the underperformance of Destiny 2 has cast a few worries on the nature of Bungie's independent future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (1 round)
Jun 2018
$100m
GROWTH EQUITY VC
Total funding: $100m
Company benefits
- Contract and International FTE employees receive competitive benefits through their relevant contracting agency
Company HQ
West Bellevue, Bellevue, WA
Leadership
Pete Parsons
(CEO & Chairman)Currently Board member for Boys and Girls Clubs of Bellevue. Previously Co-Founder and Inventor of Meteor Solutions, and an Executive Producer at Microsoft.
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