Principal Data Analyst, BBC
News and entertainment broadcasting corporation
Job no longer available
News and entertainment broadcasting corporation
1001+ employees
Job no longer available
1001+ employees
Company mission
To act in the public interest, serving all audiences through the provision of impartial, high-quality, and distinctive output and services that inform, educate and entertain.
Role
Who you are
- Educated to degree level or above in STEM subject or equivalent experience
- Strong background in the data analytics field
- Proven experience of using data for customer insights and recommendations
- Ability to build visualisations and dashboards using tools like Tableau, R Shiny or similar
- Advanced SQL skills and working proficiency in another coding language e.g. R or Python
- Experience developing relationships with stakeholders and explaining complex data to non-technical colleagues
- Pro-active attitude with a problem solving mindset
- Team-player able to juggle multiple projects simultaneously
Desirable
- Interest in and good knowledge of the BBC services
- Experience of using digital analytics data and understanding of tracking implementation e.g. Google Analytics, Piano (AT Internet), Adobe Analytics
- Skills in line managing or mentoring junior staff members
- Experience of liaising with third-party suppliers to develop new data solutions
What the job involves
- We are looking for a motivated Principal Data Analyst who will deliver actionable insights and data tools to drive forward our customer engagement and strategy
- In this varied role based in the Central Analytics Team, you will work on exciting projects spanning across the whole BBC portfolio as well as off-platform channels. With your advanced technical skills, you’ll tackle big-scale analytics projects to provide easy to digest information for stakeholders and foster data literacy at the BBC
- You will deliver the business value from various data sources including digital analytics data, the BBC’s own metadata systems and 3rd party datasets. Your role will be pivotal in fulfilling data needs and managing relationship with teams in the Chief Customer Officer Group and colleagues working in disciplines like Research, Content and Marketing
- Delivering data analytics projects and insights at scale
- Leading on analytics requirements while working collaboratively in cross-discipline project groups to improve the BBC’s data capabilities
- Creating dashboards and visualisations to enable stakeholders to self-serve
- Maintaining and proactively identifying opportunities to improve our existing data tools and pipelines
- Building data automation processes and pipelines that bring 3rd party datasets into our systems
- Communicating insights in a compelling way to convey a clear story to senior stakeholders
- Training and mentoring junior analysts
- Providing technical expertise and acting as a first point of contact for analytics queries from non-data oriented colleagues
- Developing your own analytics skills and keeping up to date with the latest industry developments
- Writing documentation and maintaining knowledge hubs
Salary benchmarks
Our take
Large-scale broadcasters are often associated with presenting biased information, leading people to feel distrustful of news programs and other digital media. Today's digital landscape of interconnectivity provides more information and media than ever before which has resulted in a rise in "fake news" and media distrust, yet such technology could be used to provide neutral news, entertainment, and education across any channel.
BBC provides news, educational, and entertainment broadcasting, focussing on presenting information with a neutral stance without bias. Whilst initially focussed on TV and radio, the company is transitioning towards digital formats, providing on-demand content across its iPlayer streaming platform, its BBC mobile app, and social media accounts.
Whilst growing awareness of misinformation and distrust in media presents a significant challenge for BBC, the company shows great promise to stand this test of time due to its historic approach to eradicating bias from broadcasting. Furthermore, the company’s move towards a digital-first approach shows great potential to sustain modern audience engagement, whilst still appealing to older viewers with original TV and radio offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company HQ
Marylebone, London, UK
Leadership
Tim Davie
(CEO)Experience as Director of BBC Audio & Music.
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