Head of Marketing, Kendamil
UK&I Marketing
Childhood Nutrition Products
Job no longer available
Childhood Nutrition Products
21-100 employees
Job no longer available
21-100 employees
Company mission
To support all parents in their feeding journey with a range of uncompromised, sustainable infant nutrition products.
Role
Who you are
- 5+ years Content or Marketing experience, preferably with a B2C brand, with demonstrated success
- 3+ years direct management experience
- Experience drafting and editing short-form (social) and long-form (blog) content on digital platforms
- Demonstrated success creating innovative content across different channels and formats
- Innovative creative thinker able to tailor memorable content within voice and tone guidelines
- User-centricity, challenging the status quo and putting our customers at the heart of our content
- Experience utilising SEO to fully optimise content and validating content topics using research
- Commercial experience in closing partnership deals with brands, influencers and affiliates
- Experience managing a marketing budget across multiple channels and delivering to ROI targets
- Strong communicator who can communicate complex messages clearly, concisely and memorably
- Proven stakeholder relationship building, respect and rapport
- A very high attention to detail and strong organisational skills
- Strong project management skills and proven ability to manage multiple projects simultaneously
- Commercially minded and entrepreneurial in nature, thriving in a fast-paced, growing business
- Strong people management skills and experience in recruiting and developing a winning team
- Demonstrates empathy, leads by example, and contributes to building a desirable team culture
What the job involves
- Oversee a 10-person marketing team comprising social media, email marketing, video, graphic design, community, brand partnerships and affiliates
- Lead the development of first-class short and long term content, in digital and non-digital formats, that builds awareness, inspires customers, drives engagement and creates community
- Research, conceptualize, write and publish content including product launches, blogs, emails, web pages and press releases for onsite, social, influencer, TV, podcast, in-store and editorial placements
- Own and develop the SEO strategy, ensuring the brand ranks highly for all relevant search terms, working with our internal team and external partners to drive and execute these plans
- Partner with our Commercial Director, Head of Strategic Initiatives, Head of Growth and external PR agencies to ideate, build and execute a content roadmap to support overall marketing goals
- Become an expert in Kendamil’s products and apply brand tone of voice to all marketing content
- Monitor, measure and report on the impact of our content against key commercial metrics
- Build, lead and develop a young and energetic content team, creating an open feedback culture
- Utilise and oversee our team collaboration platforms including Asana, Slack, Gorgias and G-Suite
Application process
- Apply via Otta
- Application review
- Video call with Commercial Director
- Video call with Head of Growth
Our take
Kendamil produces locally-sourced and sustainably manufactured organic baby formula – the only product of its kind made in the UK. Though the brand only launched in 2015, it’s actually owned and fundedby Kendal Nutricare and operates from a site that’s been manufacturing formula since the 1960s.
Thanks to a surge in popularity in the UK when its products were endorsed by the Duke and Duchess of York as well as key export deals into Asia, Kendamil was listed as one of the 1,000 fastest growing companies in Europe by the Financial Times in 2020.
The company has a long way to go to overtake multinationals major players like Danone and Nestle, who together account for around 80% of the baby formula market share. However, with its unique subscription service, expansion into over 40 countries around the world, as well as the rise in demand for locally sourced, organic sustainable products, Kendamil looks set to continue its growth for a sustained period of growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Competitive Salary
- Remote Working
- Employee Assistance Programme
- Significant Progression Opportunities
Company HQ
Kendal, UK
Leadership
Ross McMahon
(CEO)Former CEO of Crossway Foods Ltd (Ireland) and Java City Coffee Co. (USA). Former Board Director Supply Chain at Aramark (EU).
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