Lifecycle & Email Marketing Specialist, Hootsuite

• Ample experience in email marketing, lifecycle marketing, or marketing automation
• Extreme attention to detail to ensure all marketing assets are well-built and well-tested
• Experience multi-tasking in a fast-paced and dynamic work environment
• Proficiency in email marketing tools including Marketo and/or Salesforce (or other similar software)
• Experience working with tools such as Litmus and Wrike is preferred
• Strong analytical skills, a data-driven approach, and vast knowledge of email best practices, including strategy, segmentation, optimized messaging, personalization, and deliverability

Desirable

• Support the management of the global quarterly Email Marketing Calendar alongside Email Marketing team by collecting requests, identifying overlap in audiences, and resolving them with stakeholders
• Develop and nurture relationships with stakeholders across the organisation to support in the email marketing processes (requests & task management, workback schedules and dependencies), proactively identify and mitigate risks to the execution of email campaigns
• Project manage engagement and ad hoc campaigns and task deliverables related to email in Wrike (including stakeholder relationships, task creation, assignment, and proactively ensure timely completion of projects and flawless campaign sends)
• Support digital marketing initiatives focused on customer activation lifecycle stages with the objective to increase product adoption and improve retention, including our Social Media Bootcamp classes and customer newsletters
• Support execution of A/B tests/experiments including, but not limited to, conversion optimization, customer retention, product adoption, and executing on the optimization roadmap; and provide actionable insights for email and customer lifecycle performance optimization
• Monitor IP/deliverability and email program performance on a weekly basis
• Report on email and lifecycle marketing programs performance for both owned programs and stakeholder programs on a monthly basis, sharing performance and insights
• Other related duties as assigned