Senior Software Engineer, Babylist
iOS
$186-233.5k
For Canada based applicants the range is CAD $192,400 to $240,500. + Equity and bonus opportunities
More information about location
Online universal baby registry
Be an early applicant
Online universal baby registry
1001+ employees
Be an early applicant
$186-233.5k
For Canada based applicants the range is CAD $192,400 to $240,500. + Equity and bonus opportunities
More information about location
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- We’re looking for builders — engineers who are excited about solving hard problems, moving fast, and helping invent what AI-first mobile development looks like at Babylist
- A high-performing engineer with 6+ years of iOS development experience and a strong understanding of the capabilities, limitations, and intricacies of the iOS platform
- You have proven experience in iOS app development using Swift and a deep understanding of its syntax, features, and best practices
- You are familiar with Foundation, UIKit, CoreAnimation, Auto Layout, and other foundational Apple frameworks. You have hands-on experience building UIKit components in code and have worked closely with designers in tools like Figma
- You have a passion for building consumer-facing products or e-commerce solutions — you understand the importance of delivering an exceptional user experience and are motivated to create engaging, intuitive iOS apps
- You are familiar with iOS frameworks, architecture, and design patterns — including MVC and other architectural patterns — and can leverage them to build scalable, maintainable iOS applications
- You thrive in a quickly growing environment and are excited to lead business-critical projects and unlock new capabilities
- You have experience testing, monitoring, and running production software and are focused on continuing to grow your skills
- You have a passion for identifying gaps in team processes or execution and love driving impactful improvements
- You pay close attention to detail
- You actively use AI coding tools (Copilot, Cursor, Claude Code, or similar) as part of your daily workflow, bring the architectural judgment to know when to trust AI-generated code and when to course-correct, and are comfortable with a higher experimentation rate — including bets that don’t pan out
- We are building this playbook in real time, and we are looking for people who want to build it with us. If you have already changed how you work because of AI — or you are ready to — and you care more about shipping something great than following a prescribed process, we should talk
What the job involves
- Babylist is in the middle of a fundamental shift in how software gets made, and we are not tiptoeing into it
- We are rebuilding our engineering culture around a simple belief: AI changes everything
- How teams are structured, how decisions get made, how fast ideas become working software
- Our engineers own problems end to end, working directly with product, design, and business partners with short feedback loops and real stakeholder access
- We ship, learn, and iterate fast
- When something is not working, we throw it out and start over — project failure and personal failure are not the same thing here
- AI tools are as natural to our workflow as an IDE or version control
- We are not exploring this, we are living it
- Our engineers use AI to explore tradeoffs, pressure-test designs, and move from problem to solution in hours instead of days
- They generate code with AI so they can stay focused on the decisions that actually require human judgment — not the routine ones
- More velocity means more time for craft: better test coverage, stronger architecture, and deeper customer understanding
- We hold ourselves to a higher quality bar because of AI, not in spite of it
- Babylist is looking for a Senior iOS Engineer to join our growing mobile team
- You’ll be an integral part of shaping and enhancing the registry building and shopping experience as Babylist becomes the specialty retailer in baby commerce
- Our platform provides parents-to-be with a carefully curated selection of baby essentials, personalized recommendations, and a seamless shopping experience — and the iOS app is how millions of families interact with all of it
- Collaborating closely with designers, product managers, and full-stack engineers, you’ll contribute to building the foundation of our business
- Your work will directly shape an app used by millions of users, ensuring it delivers a user-friendly, efficient, and delightful experience for parents preparing for the arrival of their new baby
- Role lines blur here intentionally: you’ll contribute to architectural decisions, collaborate across product areas, and be expected to bring ideas, not just execute specs
- How You Will Make An Impact:
- Own the full development lifecycle of the Babylist iOS app — conceptualizing, designing, building, and maintaining features that deliver a seamless, delightful user experience
- Optimize app performance by identifying areas for improvement, refining code, and employing techniques that keep interactions fast and responsive
- Partner closely with designers, product managers, and full-stack engineers to translate requirements into intuitive, visually polished interfaces and align on architecture and API design
- Write clean, efficient, and maintainable code following industry best practices — setting the standard for quality and keeping the codebase healthy long-term
- Leverage testing techniques, unit tests, and debugging tools to proactively catch and resolve issues before they reach users
- Lead the team in adopting AI-first development approaches — using AI tooling to accelerate code quality, speed up refactoring and test creation, and raise the bar on what’s possible. As a Senior Engineer, that includes knowing when AI-generated code needs architectural correction, not just acceptance
- Mentor other team members through design and architecture planning, code reviews, and knowledge-sharing sessions
- Show up as a collaborative, engaged team member — contributing ideas, shaping the direction of the iOS app, and making the team better through your insight and presence
- Our Tech Stack:
- Swift
- UIKit / SwiftUI
- Foundation, CoreAnimation, Auto Layout
- XCTest / unit and UI testing
- Figma (design collaboration)
- Ruby on Rails (backend context)
- AWS
- MySQL / Redis
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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