Senior Marketing Specialist, Taskrabbit
12-Month Contract
€57-70k
Outsourcing marketplace for everyday tasks
Job no longer available
Outsourcing marketplace for everyday tasks
1001+ employees
Job no longer available
€57-70k
1001+ employees
Company mission
To transform lives, one task at a time, by connecting millions globally with trusted Taskers every year.
Role
Who you are
- Fluent in English and German with deep knowledge of the German market and its nuances
- B2C marketing experience at an advertising agency or start-up company
- A self-starter who thrives in a fast-paced, remote-first, and entrepreneurial environment
- Hands-on marketer with experience managing and executing campaigns across both online and offline channels, paid and organic marketing channels
- Proven track record of delivering results, optimizing ROAS, and making data-informed decisions
- Confident working across cross-functional teams and driving initiatives from concept to launch — not afraid to get into the weeds when needed
- Data-driven mindset, good at identifying insights and data storytelling
- Comfortable with marketing tools and platforms (e.g., Google Analytics, Looker, Excel/ Sheets, Meta Ads)
- Must be available for a 12-month contract
What the job involves
- We are looking for a savvy, data-driven Marketer to help us continue to grow and scale quickly
- A creative Marketer, who has marketplace experience across digital and offline channels using value data-driven decision-making
- Our ideal candidate would be passionate about the on-demand economy and would come up with ideas of how to help us grow our brand and business
- As the Senior Marketing Specialist for Germany, you will own the local marketing plan across all channels
- You will work with the central marketing team across paid channels (Search, Display, Paid Social, App, events, partnerships) and owned and earned channels (local email content, SEO, blog, Push, PR, Influencers)
- You will be responsible for driving demand in your local market and working with the country team to deliver revenue
- This role will report directly to the Country Manager, with a dotted line to the EU Marketing Director
- This is a coverage for maternity leave
- Own and execute the go-to-market strategy for Germany, integrating paid performance channels (SEM, Social, Display) with organic levers (SEO, CRM, Influencer, PR) to drive full-funnel marketing
- Develop a Germany-specific marketing playbook, including detailed lifecycle journeys and tailored campaigns to convert new visitors into loyal clients
- Collaborate closely with channel managers (SEM, SEO, Email, Push, Display, Paid Social, Affiliate, Organic Social, Influencers, and PR) to ensure the German marketing strategy is fully localized and ROI-focused
- Roll up your sleeves to plan, launch, and optimize campaigns together with channel managers — including reviewing creative, building landing pages with the Marketing team, and analyzing performance data
- Set and monitor performance metrics, ensuring campaigns are aligned to KPIs like CAC, ROAS, conversion rate, and retention. Iterate quickly based on learnings and results
- Leverage data to identify areas of opportunity and execute innovative tests/projects to drive growth and engagement
- Partner with the Product, Operations, Partnerships, Localisation and Data teams to improve funnel conversion, optimize city-by-city activation, and enhance the local client experience
- Serve as the main marketing point of contact for Germany, working side-by-side with the Country Manager to align plans with growth objectives and OKRs
- Maximize brand partnerships, especially with IKEA and external partners, by developing co-marketing campaigns, in-store activations, and shared promotional initiatives
- Collaborate with the global design and brand teams to create content and creative asset that reflect the tone of the German market while staying true to our global brand
- Build and manage local brand partnerships that elevate Taskrabbit’s visibility and relevance across target audiences
Our take
Back in 2011, TaskRabbit took full advantage of a growing trend - that technology enables consumers to do more commerce in their homes than ever before. Its marketplace connects users to "Taskers" that can perform virtually any role customers require, such as heavy lifting and cleaning.
TaskRabbit's product is diverse, with the potential to enter any commerce sector in the world. In 2017, the company was acquired by IKEA, which gave it the resources to undergo a data-driven European expansion which included launching in Germany and France, as well as increasing services in densely-populated UK areas.
By developing internationally, while also emphasising its offerings as a delivery service, the company has set itself up on the world stage. Having continued to grow and expand its offerings, TaskRabbit remains a key player in the gig economy, with every sign that it will continue its successes into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2012
$13.8m
Dec 2011
$18.8m
Total funding: $32.6m
Company benefits
- Remote first and highly connected
- Employee-covered health care
- 401k with match
- Flexible PTO
- Paid holidays & recharge weeks
- Wellbeing allowance and free access to HeadSpace and Spring Health
- Paid parental leave, adoption assistance, and reproductive health assistance
- Speaker series, career paths, and an annual education allowance
- IKEA discount, Taskrabbit credit, and productivity stipend
Company HQ
Potrero Hill, San Francisco, CA
Leadership
Ania Smith
(CEO)Several years of experience in leadership at companies like Expedia, Uber, Airbnb and Walmart.
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