Director of Global Integrated Campaigns, Salesforce
$193.8-281.1k
World's leading CRM provider
Be an early applicant
World's leading CRM provider
1001+ employees
Be an early applicant
$193.8-281.1k
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- 8+ years of experience in B2B marketing, demand generation, or integrated campaigns
- Proven leadership experience building and leading high-performing marketing teams
- Deep understanding of solution-based, customer-centric marketing and AI-powered transformation trends
- Strong track record in campaign strategy, audience segmentation, and pipeline impact measurement
- Expertise in working cross-functionally with Product Marketing, Field Marketing, Brand, and Creative teams
- Experience with Salesforce and Tableau for marketing performance analytics
What the job involves
- We are launching a new Integrated Campaign & Demand Marketing function, and we are looking for a Director/Senior Director to build and guide campaign teams from the ground up
- This role will be responsible for developing and scaling a new global campaign framework that aligns to major industry trends and AI-powered transformation
- The Director of Integrated Campaigns will facilitate the work of campaign strategists, ensuring that all demand generation programs support the entire marketing funnel—from awareness to pipeline acceleration and consumption
- Success in this role will require deep collaboration with cross-functional teams, including Solution Product Marketing, COEs, Brand Marketing, Creative, and Media Lab, to ensure messaging, content, and media investments are aligned for maximum impact
- Develop & Scale the Integrated Campaigns Function:
- Establish a campaign planning framework that enables OU Field Marketing teams to execute demand gen programs effectively
- Build a new operating model that ensures global consistency while allowing for regional customization
- Develop a Plan on a Page which demonstrates the HOW for marketing campaigns from the strategic briefs
- Manage the campaign flighting calendar to orchestrate campaign timing and priorities
- Cross-Functional Collaboration & Alignment:
- Serve as the primary liaison with Solution PMM teams to align messaging, positioning, and sales play mapping
- Work closely with Brand Marketing, Creative, and Media Lab to drive cohesive, high-impact global campaign execution
- Run planning sessions with 50+ cross-functional teams to get input and synthesize how the integrated marketing plan will come to fruition
- Drive Campaign Strategy & Impact:
- Ensure that 100% of industry demand gen campaigns are aligned to major industry trends and AI-powered transformation by January 31, 2025
- Deliver a complete global master demand gen campaign program across the Power 30 industries
- Support +15% YoY growth in Marketing Driven Pipeline through global demand gen campaign contributions in partnership with Global Field Marketing
- Drive +20% YoY growth in AI product MDP ($189M) and leads from demand generation campaigns
- Achieve 80% Field Marketing utilization of Global Campaign programs by Q4
- Be available to consult with Media Lab or PMM on demand gen and integrated marketing best practices
- Team & Leadership:
- Champion data-driven marketing, leveraging Salesforce and Tableau dashboards to measure campaign impact and optimize performance
- Advocate for best-in-class campaign execution, driving Field Marketing adoption of integrated campaigns at scale
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
Financial District, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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