Senior Marketing Specialist, Pantheon

• Medium travel commitment (25% of time) to support regional events, conferences, and in-person programs
• Must be able to travel within the West region (USA and Canada)
• 3+ years of B2B marketing experience with a focus on demand generation, field marketing, or campaign management
• Proven track record of executing integrated marketing programs and campaigns that drive measurable pipeline and revenue results
• Experience managing webinars, virtual events, and in-person events from planning through execution
• Strong project management skills with ability to juggle multiple projects and deadlines simultaneously
• Experience with marketing technology, reporting systems, and CRM systems (preferably Salesforce)
• Excellent written and verbal communication skills with ability to create compelling marketing content
• Data-driven mindset with experience analyzing program performance and presenting insights to stakeholders
• Self-motivated with strong attention to detail and ability to work independently in a fast-paced environment
• Bachelor's degree in Marketing, Business, Communications, or equivalent working experience

Desirable

• We are seeking a results-driven Sr. Marketing Specialist to join our marketing team and accelerate our growth in the Commercial segment within the West Region of North America
• Reporting to the Sr. Director of Marketing, North America, this is a hands-on role where you'll own the execution of integrated marketing campaigns, programs & events that drive net new customer pipeline and bookings
• The ideal candidate will have a passion for B2B marketing, strong project management skills, and the ability to collaborate effectively with marketing, sales teams, and partners to achieve revenue goals
• Drive net new customer pipeline and bookings through strategic campaign execution and program management
• Execute and manage planned programs and initiatives, including:
• Plan, promote, and execute webinars from concept through post-event follow-up
• Coordinate and manage in-person events, including conferences, trade shows, Pantheon-hosted events and other field marketing initiatives
• Collaborate with digital team members or agencies to execute digital campaigns across multiple channels
• Influence content strategy for the Commercial segment, and take a multi-channel approach to promotion of new content assets
• Create some content assets, such as webinar decks, verticalized versions of content assets, etc
• Manage one-time and ongoing email campaigns
• Implement account-based marketing (ABM) strategies for targeted accounts
• Work with media groups and associations to market to their member groups
• Work closely with Account Executives (AEs), and channel partners on in-territory initiatives to maximize impact and drive pipeline
• Report on program and campaign performance, providing detailed analysis of overall funnel metrics
• Make data-driven recommendations on go-to-market (GTM) strategies for the commercial segment on campaign insights and market trends
• Manage program-level budgets and ensure optimal allocation of resources across programs
• Coordinate with cross-functional teams including product marketing, content, and sales enablement to ensure aligned messaging and execution
• Serve as company representative at events, conducting product demonstrations, engaging prospects, and capturing qualified leads for sales follow-up
• Manage program/project level budgets