B2B Product Marketing & Demand Gen Lead, ClassDojo
$160-222k
Salary is dependent on location
Communication app for primary schools
Open for applications
Communication app for primary schools
201-500 employees
Open for applications
$160-222k
Salary is dependent on location
201-500 employees
Company mission
To give every kid on Earth an education they love by enabling teachers to build students' confidence, encouraging them to become lifelong learners.
Role
Who you are
- 8+ years of experience in B2B marketing, with at least 2–3 years in a strategic role owning pipeline or GTM outcomes
- Led full-funnel B2B marketing strategy at a high-growth company (ideally startup to scale-up)
- Played a leadership role on a cross-functional growth, marketing, or go-to-market team with company-level impact
- Owned campaigns and programs that directly drove revenue, with a track record of generating and converting qualified leads
- Launched new B2B features or products with measurable business impact, across paid, owned, and earned channels
- Partnered closely with sales and SDR teams to create messaging, assets, and training that improved conversion
- Thrived in fast-paced, scrappy environments
Desirable
- Experience in edtech SaaS or prosumer tools
- Experience with community-driven products
- Marketed to multiple audience types (e.g., SMBs, school leaders, district administrators)
- Built or optimized early marketing infrastructure (attribution, lead routing, lifecycle tracking)
- Owned a paid media or campaign budget and made tradeoffs based on ROI
- Could be variable (100k-Mil)
- This is a high-impact individual contributor role with wide scope. You’ll operate like the Head of Marketing for ClassDojo for Districts with cross-functional partners, lots of autonomy, and a clear mandate
- You’ll help set the bar for how we launch, scale, and position new products with district leaders and directly shape how we reach the next 1,000+ district partnerships
What the job involves
- We’ve built a product beloved by teachers and we’re now expanding our presence at the district level. You’ll be responsible for growing our district and school leader partnerships from hundreds to thousands. You’ll craft and lead the marketing strategy that shifts how decision-makers perceive ClassDojo, drives inbound interest, equips sales with what they need to win, and leads high-impact product launches
- This is a strategic, cross-functional role that combines demand generation, positioning, and go-to-market ownership. You'll partner closely with our Sales, SDR, Product, and Success teams—and play a critical role in shaping how ClassDojo is seen and adopted by districts
- Build and lead a scalable district and school leader marketing strategy
- Shift perception of ClassDojo from a classroom tool to a trusted, secure K–12 communication and engagement platform
- Drive inbound and outbound campaigns that generate qualified leads and pipeline
- Lead positioning and go-to-market strategy for new district-focused product features
- Partner closely with SDRs and AEs to enable high-converting outreach and improve sales velocity
- Design integrated campaigns across paid, owned, and earned channels—with clear measurement and performance tracking
- Collaborate with product and success teams to align on launch timing, narrative, and adoption goals
- Help scale what’s working by building lightweight systems, feedback loops, and repeatable templates
Our take
ClassDojo started as a classroom management tool, which teachers can use to reward and influence good conduct at school. Beyond this, it has grown into a communication platform for teachers, students and their families, used by 95% of schools in the US, with a total of over 51 million users worldwide.
ClassDojo has had an interesting journey since its 2011 launch, growing steadily but struggling to turn a profit for almost a decade. However, the launch of its monetized communication app and tripled revenue as online learning became the norm during the pandemic propelled ClassDojo to success.
This success has led to significant venture capital investment, which is intended to evolve the company once more, from a communication app into an extracurricular learning platform and creative space for current ClassDojo users. The size and loyalty of ClassDojo’s user base, as well as the company’s sure-footed survival and growth over the last decade led to the company acquiring Y Combinator graduates Prendea in 2022, expanding its operations into Latin America and solidifying a promising future for the company.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2022
$125m
SERIES D
Sep 2021
$125m
SERIES D
Total funding: $346.3m
Company benefits
- Work from home opportunities
Company HQ
SoMa, San Francisco, CA
Leadership
Sam Chaudhary
(CEO)A Cambridge graduate and Y Combinator alumnus. Was a Business Analyst at McKinsey and worked in Product at OneFineStay.
Liam Don
(President)Studied Computer Science at Durham University. Worked as a Games Developer at Jagex and researched Technology Enhanced Learning at Durham.
Share this job
View 5 more jobs at ClassDojo