Senior Product Marketing Manager, GitLab

GitLab Duo

$92.4-198k

+ Equity Compensation & Employee Stock Purchase Plan. Salary is applicable to applicants in California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota only

Senior and Expert level

Remote in Canada, US

One DevOps platform

Open for applications

One DevOps platform

1001+ employees

B2BSaaSDevOps

Open for applications

$92.4-198k

+ Equity Compensation & Employee Stock Purchase Plan. Salary is applicable to applicants in California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota only

Senior and Expert level

Remote in Canada, US

1001+ employees

B2BSaaSDevOps

Company mission

To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.

Job

Company

Role

Who you are

5+ years of product marketing or go-to-market experience, particularly in roles focused on developer products or technology solutions, including AI applications
Exceptional verbal and written communication skills, with a proven ability to translate complex technical concepts into clear, compelling narratives for technical audiences
Strong project management capabilities, adept at coordinating multiple workstreams and fostering collaboration across diverse teams
In-depth understanding of developers' needs and preferences, with a track record of engaging and advocating for the developer community
Experience in software, technology, or financial services industries, particularly with developer tools and AI innovations
Familiarity with DevSecOps products and the ability to leverage this knowledge to drive strategic marketing initiatives

What the job involves

As a Senior Product Marketing Manager, GitLab Duo, you will work closely with our marketing, product management, engineering, and sales teams to grow GitLab’s footprint in the market with our AI-powered DevSecOps platform
You’ll be a key contributor on our Product Marketing Team and drive the pitch, the revenue plays, the proof points and the go-to-market plan for this exciting and rapidly growing product area
The Sr. PMM, GitLab Duo, acts as a subject matter expert on all things AI working closely with our Platform PMMs and other PMM subject matter experts
Develop compelling messaging and differentiation to position GitLab Duo as the leading AI-powered developer solution in the market
Craft persona-specific messaging for key target audiences, including buyer, influencer and user personas
Build compelling product pitches and thought leadership narratives that tell our story through various forms of communication (blogs, whitepapers, videos, presentations, etc)
Conduct research on customer pain points, market trends and competitive alternatives to inform our point of view
Partner with our field and digital marketing teams to build impactful demand gen campaigns and revenue plays
Create and deliver sales enablement materials, playbooks, FAQs, and objection-handling guides
Serve as liaison between field, BDRs and Marketing to identify gaps and roadblocks converting pipeline to revenue
Serve as the voice of the customer, understand their pain points and align them with the GitLab Duo value proposition
Distill win-wires and customer success into repeatable sales motions to help scale the business
Educate industry analysts (aka voice of the industry) on our value and differentiation on an ongoing basis; capture analyst sentiment and proof points to demonstrate market leadership
Partner with our Business Value team to build total cost of ownership and business value calculations
Develop customer segmentation, buyer personas and target audiences using a data-driven approach
Define route-to-market and monetization strategy for our GitLab Duo Pro and Enterprise offerings, and build effective price and packaging collateral
Own and drive the launch plan for the AI feature launches; support our annual platform launch

Our take

GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.

According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.

GitLab was in the right place to capitalize on the recent trend toward rapid digital transformation and remote working. This trend is expected to continue to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

15% employee growth in 12 months

Glassdoor (4)

Trustpilot (1.9)

Company

Funding (last 2 of 8 rounds)

Sep 2019

$268m

SERIES E

Dec 2018

$20m

SERIES D

Total funding: $434.4m

Company benefits

We offer benefits to manage your health, wealth, and well-being regardless of location
Flexibility in schedule to be there for life’s important moments
Equity compensation & Employee Stock Purchase Plan offered
Generous Paid Time Off

Company HQ

Financial District, San Francisco, CA

Leadership

Sid Sijbrandij

(CEO)

Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.

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