Director of Product Marketing, Keeper Security
Offers above market annual bonuses
More information about location
Cybersecurity platform preventing password-related data breaches
Open for applications
Cybersecurity platform preventing password-related data breaches
201-500 employees
Open for applications
Offers above market annual bonuses
More information about location
201-500 employees
Company mission
To improve the safety and efficiency of online access by providing consumer and business users with vital password management, access management, and encrypted file storage software solutions.
Role
Who you are
- 8+ years of cybersecurity SaaS-focused experience in a product/solutions marketing role spanning both B2B and B2C
- Comfortable with a mix of individual contribution and team management – you’re a true player/coach
- Strategic thinking to understand markets and competitors combined with tactical planning and execution discipline
- Experience operating in a multi-product environment
- Experience with differentiated product messaging, positioning and market leadership supporting go-to-market, external and internal messaging and communications
- Effective storyteller who can translate complex, highly technical subject matter into easy-to-understand content
- Experience with successful cross-functional product and feature launches
- Project management skills to manage multiple priorities in a dynamic environment
- Someone who is innovative, fast-paced, energetic and a great cross-functional team collaborator
- Results-driven, analytical yet pragmatic, with a bias for action
- Privileged access management domain experience a plus
What the job involves
- The Director of Product Marketing will report to the Vice President of Global Marketing and play a critical role in positioning Keeper Security’s products within the competitive cybersecurity landscape
- You will be a hands-on contributor and have the opportunity to build a team based on business needs
- If you're passionate about technology, love crafting compelling stories and thrive in a fast-paced environment, we’d love to hear from you!
- Define use cases, product messaging and positioning, value propositions and customer profiles that resonate with target audiences, including Consumer, Commercial, Public Sector (FED/SLED) and MSP
- Develop compelling and differentiated product positioning and messaging that resonates with our target audiences
- Work closely with the SEO, demand generation and product management teams to produce content such as blogs, web pages and videos around product features, use cases and more
- Lead the development and execution of go-to-market strategies to drive product adoption and revenue growth
- Support pricing decisions and make pricing recommendations for new products when needed
- Collaborate with cross-functional teams to ensure seamless product launches, lead generation and market penetration
- Collaborate with channel partners and MSPs to develop co-marketing initiatives and campaigns
- Serve as a center of excellence for competitive intelligence for the company
- Leverage competitive insights to inform all product marketing work streams including positioning, inputs to product strategy and go-to-market strategies
- Conduct market research to identify trends, competitive landscape and customer needs
- Become a subject matter expert in privileged access management and password management with an in-depth understanding of the market and products, including overall value proposition, features, functionality and the verticals and use cases in which they are relevant
- Use insights to inform product strategy and positioning
- Understand buyer personas deeply to inform go-to-market strategies and develop effective sales enablement techniques
- Create sales collateral, tools and training materials to empower the sales team with competitive positioning and product differentiation
- Act as the voice of the customer, collaborating with customer success to gather feedback and develop case studies, testimonials and user stories, as well as to inform product development and marketing strategies
Our take
Keeper Security is a zero-trust and zero-knowledge cybersecurity platform looking to transform the way organizations and individuals secure their passwords. Allowing clients to have password security in minutes, Keeper seamlessly integrates with any tech stack to prevent possible breaches within businesses, in turn reducing help desk costs and ensuring compliance.
Trusted by over a million customers, Keeper is a proven industry leader in best-in-class password management, secrets management, privileged access, secure remote access, and encrypted messaging. The company has won a plethora of awards for its impact on the cybersecurity industry, including being named PC Magazine's Best Password Manager (2019-2022) and Editors Choice (2019-2022).
The company is partnered with some of the world's biggest organizations, including Google, Samsung, Amazon, Microsoft, LG, and Nokia, to enhance and protect individuals and businesses of all sizes across every major industry sector. Its most 2023 round of funding comes from influential Summit Partners, and this money will be used to accelerate growth and improve its cyber security tools. In short, then, Keeper Security seems well set to cement its position as a dominant market player.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-1% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2020
$60m
GROWTH EQUITY VC
Jan 2011
$0.3m
SEED
Total funding: $60.3m
Company values
- Integrity: Everything we do starts with being honest - about ourselves, the market opportunity and our collective responsibility to do right for each other and for our stakeholders
- Innovation: We don’t fear the abyss - we embrace it because that is where the greatest value creation exists
- Creativity: At Keeper, we embrace the power of imagination and creativity to drive industry-leading innovation
- Boldness: We push each other out of our comfort zones - to be courageous and entirely open-minded about taking measured risks that will transform our industry
- Collaboration: We operate flat, fast and efficient to deliver on unmet customer needs, at speed
- Accountability: The ability and willingness to take ownership is an essential component of our commitment to achieve greatness - as individual professionals and relied-upon team members
Company HQ
West Loop, Chicago, IL
Articles
Leadership
Darren Guccione
(CEO)Previously co-founded OnlyWire and Callpod. Also, previously the CFO & Director at Apollo Solutions.
Craig Lurey
(CTO)Previously founded Apollo Solutions (acquired by CNET Networks). Also worked as a CTO at JiWire.
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