Senior Performance Marketing Manager, Tailscale

• This is an individual contributor role today, but we are actively looking for someone with the curiosity, analytical sharpness, and leadership potential to grow into a team lead as we scale
• The ideal candidate has deep curiosity about our target audiences, is very knowledgeable about advertising tech and has extensive hands-on experience, has a track record of high ROI impact from advertising, and is eager to experiment and constantly up-level our performance marketing program
• 4-7+ years of experience in B2B performance marketing, preferably at a high-growth SaaS company
• Demonstrated ability to scale and optimize paid programs across multiple channels (SEM, display, video, social, OOH, etc.)
• Strong analytical mindset with comfort using tools like Looker, Google Analytics, and Excel/Sheets
• A clear communicator and strategic thinker who can simplify complex problems and drive cross-functional alignment
• A program manager who thinks in systems, templates, and repeatable playbooks
• Outcome-orientation and a desire to build the best performance marketing program in the industry
• Relentless curiosity about our target audiences, Tailscale users, and Tailscale itself
• Comfort with ambiguity and a willingness to experiment and iterate quickly

Desirable

• We’re looking for a Senior Performance Marketing Manager to own and scale our paid marketing channels
• You’ll be responsible for managing and optimizing Tailscale’s investment across digital and physical channels including SEM, paid social, out-of-home (OOH), sponsorships, and other experimental formats
• This is a high-impact, high-visibility role that sits at the core of our go-to-market strategy and connects directly to both self-serve and sales revenue goals
• Own and operate our paid marketing program end-to-end, including strategy, execution, measurement, and optimization
• Manage spend and campaigns across Google Ads, Bing, YouTube, LinkedIn, Reddit, newsletters, podcasts, billboards, and other growth channels
• Develop and execute an experimentation roadmap across performance and brand campaigns to drive traffic, organization activations, subscriptions, and sales pipeline
• Define and track key metrics (CAC, payback, activation rate, ROAS, LTV:CAC, etc.) in partnership with growth, sales, data, and finance
• Write creative briefs and partner with brand and content teams to develop compelling ad creative
• Analyze campaign performance and share insights and recommendations across the teamSupport major campaign motions including product launches, competitor takeouts, and account-based marketing (ABM) initiativesCollaborate cross-functionally with product marketing, lifecycle, comms, SEO, and web to ensure performance programs amplify our broader GTM strategyStay current on ad platform changes, best practices, and SaaS benchmarks