Product Marketing Manager, ServiceNow
Financial Services
More information about location
Cloud-based digital workflows for enterprises
Open for applications
Cloud-based digital workflows for enterprises
1001+ employees
Open for applications
More information about location
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- 6+ years of technology product marketing experience with a majority of time spent marketing to financial services firms
- Customer-driven, natural empathy for and understanding of customers' needs
- Excellent written and verbal communication skills; ability to perform in public speaking roles, including announcements, and analyst engagements
- Stakeholder management skills, spanning from Product Leaders, to Marketers, Sales, GTM and Engineers
- Excellent collaboration skills to deliver work in partnership with cross-functional teams, partners and third parties
- The ability to be both hungry and humble
- Must be comfortable with social media and community participation
- Up to 15% travel to support sales efforts and industry events, as global health situations permit
- Bachelor's degree or equivalent experience
What the job involves
- The Industry Marketing team is at the forefront of our company’s growth, helping the world to understand our unique value and its relevance by industry
- We seek a passionate marketer who can define the best program of action to excite and mobilize the Financial Services industry relative to ServiceNow
- In this role, you will distill our platform and products into compelling value propositions that motivate audiences toward deeper engagement with ServiceNow
- Your role in helping us to reimagine the future of work will require thought leadership, action-orientation, commitment to excellence and incredible teamwork
- This individual contributor role reports to the Sr Director, Industry Marketing
- Define ServiceNow’s value proposition for Financial Services products and solutions, globally; create the narratives for the key buying centers
- Help to fuel the growth of Financial Services by contributing to scale marketing and selling motions: optimize motions for product target personas, aligned to mission areas and solutions, sales maturity, market maturity and solution-market fit
- Help to fuel the growth of our Financial Services Products (Financial Services Operations and ServiceNow Disputes, Built with Visa) and solutions (Risk, IT, HR, and Innovation) by carving a path to market that supports the individual product value propositions
- Provide input to compelling content across a variety of asset types (research, white papers, presentations, data sheets, release communications, customer stories, e-books, etc.) and communication platforms ( .com, social, blogs, webinars, email, events, community and more)
- Identify, validate and develop cross-organizational use cases for our products and solutions
- Help drive scale efficiencies across ServiceNow: run communities of practice, participate in planning and interlock meetings, make process improvements, and generally mature the marketing functions upon which you have influence
- Act as a spokesperson for ServiceNow products and solutions to internal and external audiences, including sales kickoff, sales training, executive briefing center, Knowledge, events, webinars, industry conferences, and analyst briefings
- Help support key conferences and regional events - including speaker selection, content reviews, and messaging support
- Help develop and deliver sales training content to improve funnel and sales performance
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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