Director of Demand Orchestration, Coupa
Business spending management platform
Open for applications
Business spending management platform
1001+ employees
Open for applications
1001+ employees
Company mission
To provide a clear idea of business value for clients.
Role
Who you are
- 10+ years of experience in B2B demand generation or related roles, ideally with large technology companies; MBA or equivalent degree preferred
- Strong analytical and problem-solving skills with the ability to interpret complex data and translate insights into strategic, value-driven decisions
- Proven track record in developing and executing effective demand management strategies in fast-paced, dynamic environments
- Excellent communication, collaboration, and interpersonal skills with the ability to build strong cross-functional relationships
- Demonstrated leadership capabilities with a passion for continuous improvement, innovation, and team motivation
- Strong business and financial acumen with the ability to align processes to broader business goals
What the job involves
- As we continue to grow, we are seeking a highly skilled and experienced Director, Demand Orchestration to join our team
- In this role, you will help set the foundation for the future of demand at Coupa
- You will lead the development and execution of integrated demand strategies that align marketing, sales, and partner efforts for your responsible region
- The goal is to ensure healthy pipeline, accelerate lead-to-deal conversion, and drive revenue growth through seamless coordination across the business
- Lead regional demand planning, coordination, and analysis to ensure a healthy, predictable pipeline of qualified opportunities
- Collaborate with Sales, Marketing, Alliances, and other teams to create integrated demand plans aligned with business goals
- Develop and execute targeted sales plays and outreach cadences based on business needs and market insights
- Monitor market trends, customer behavior, and the competitive landscape to inform demand strategies and planning
- Track performance against pipeline health metrics, host Demand Boards, and provide proactive insights on forecasting and execution
- Drive continuous improvement and foster a collaborative culture across the demand ecosystem to optimize processes and tools
Our take
In 2006, Noah Eisner co-founded Coupa with Ravi Thakur, two fintech start-up specialists as a provider of business spending management (BSM) services. Coupa has grown into its niche with its comprehensive platform allowing companies greater control over their spending, supply network and chain optimization, liquidity management and solutions for payment.
Coupa has been recognized as a leading brand in third party risk management (TPRM). Using artificial intelligence software, its TPRM software takes data from hundreds of sources and generates risk flags across the entire platform, informing the user’s processing decisions.
TPRM integrates into Coupa’s business spending management systems to provide one comprehensive platform, a feat that gives it a definitive edge when it comes to secure management of company funds. Acquired in early 2023 by Thoma Bravo, Coupa is a company to watch, as progress in AI software could open opportunities for greater software automation on its platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2015
$80m
SERIES G
Mar 2014
$40m
SERIES F
Total funding: $169m
Company benefits
- Employee stock purchase program
- Health benefits for employees and their families
- Retirement and savings plans
- Flexible work environment
Company HQ
Town Center, Foster City, CA
Leadership
J. Charles Goodman
(Chairman of the Board, not founder)Serves as Chairman of the Board for multiple companies, including Proofpoint, Anaplan and Bottomline Technologies.
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