Senior Demand Generation Marketing Manager, Commusoft
£50-53k
More information about location
2+ days a week in office
Job management software for field services
Posted today
Job management software for field services
21-100 employees
Posted today
£50-53k
More information about location
2+ days a week in office
21-100 employees
Company mission
To educate and empower field service companies to provide world-class customer journeys.
Role
Who you are
- Extensive hands-on experience running multi-channel performance marketing campaigns across paid social (Facebook, Twitter, LinkedIn), paid search, retargeting, and PPL
- Proven success in B2B campaigns targeting SMBs
- Deep knowledge of demand generation best practices and a demonstrated ability to generate leads
- Direct experience with marketing automation software (e.g., HubSpot), CRM (e.g., HubSpot), and a strong understanding of marketing automation systems, lead scoring, and attribution
- Proficiency with GA4 and Google Data Studio, and experience in detailed campaign reporting
- Strong leadership, people and project management skills
- Strategic thinker with a proactive approach to identifying opportunities and challenges
- High proficiency in managing and interpreting campaign data—budgeting, reporting, analysis, troubleshooting, and optimization
- Ability to learn quickly, balance priorities, and meet deadlines
- Experience in a SaaS company is a plus
- Proven ability to nurture prospects to conversion
- Writing and communication skills
What the job involves
- Strategize, develop, and execute comprehensive marketing campaigns aimed at increasing brand awareness and generating sales pipeline
- Our Marketing department plays a massive part in Commusoft's growth, powering our success with creativity and innovation
- We have three key areas: Product Marketing, Demand Generation, and Content Marketing
- Our mission is to tell our brand's story and connect with our audience in ways that generate a qualified pipeline and grow our customer base
- You’ll join a dynamic team of seven based in Chicago and London, working collaboratively across time zones to create impactful campaigns
- This role requires collaboration with the sales and product marketing teams to optimize the conversion funnel, drive inbound marketing, and enhance outbound sales efforts
- The ideal candidate will innovate and continuously test various marketing activities to maximize lead generation and ROI
- Campaign Management: Plan and execute multi-channel marketing campaigns to drive demand and lead generation, focusing on increasing inbound pipeline and revenue through paid ads, social media, email nurturing, workflows optimization, landing pages, pay-per-lead (PPL) programs, and referrals
- Cross-functional collaboration: Work closely with content, sales, and product marketing teams to refine lead generation strategies and implement new initiatives
- Performance Monitoring: Monitor and analyze campaign performance, optimizing strategies as necessary to improve results
- Lead Management: Manage marketing automation and lead management processes from traffic generation to MQL conversion and pipeline integration
- Data Analysis: Utilize data analysis tools to drive decision-making and derive actionable insights for campaign optimization
- Manage Agencies: Oversee and manage external relationships with third-party agencies
- Team Management: Be directly responsible for the performance and progression of the Marketing Operations Specialist and any future hired team members. Other responsibilities include, recruitment and onboarding, training and development, mentoring and delegation & supervision
Application process
- We usually respond within a week
Salary benchmarks
Our take
Though field services companies are vital for the continued operation of just about everything, they have lagged behind other industries in having specialised solutions for managing their operations. Commusoft exists to change that, providing plumbers, electricians, builders, and trades companies of all stripes with a platform that allows businesses to plan and schedule jobs, provide costing and quotes to customers, and handle client communications from a single application.
While other companies are operating in the field, Commusoft stands out in the market with its focus on its simplicity and digital invoicing functionality which is far more flexible than that provided by competitors.
Commusoft was founded in the UK but in 2019 began its international expansion, opening an office in Chicago to grow into the North American market. Having established a strong presence in the UK its main objective is currently to grow its market share in the US, recruiting teams on both sides of the Atlantic to capture a piece of the enormous American field services sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company HQ
London, UK
Leadership
Jason Morjaria
(Founder & CEO)Prior to founding Commusoft was a Consultant at Pay2bill. Also founded Oprillo.
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