CRM Conversion Apprentice, Deezer
Office located in Rue de Calais, Paris
Audio streaming platform
Open for applications
Audio streaming platform
1001+ employees
Open for applications
Office located in Rue de Calais, Paris
1001+ employees
Company mission
Connecting fans with artists and creating ways for people to live the music.
Role
Who you are
- A data-driven approach and strong organisational skills
- An experience in project management
- A genuine enthusiasm for customers and a creative mindset
- Working proficiency in English
- Knowledge of CRM platforms is a plus (ideally Braze)
- At Deezer, diversity drives innovation. Whatever makes you uniquely you, your experiences, your way of thinking, your journey, might be exactly what we need
- If this role speaks to you and aligns with your interests and capabilities, even if you don’t meet 100% of the qualifications listed, please give it a try and tell us more!
What the job involves
- You're customer obsessed and can't base any decision without data? Come join the Deezer CRM team! We have taken our obsession for our users and injected it with new thinking and ways to disrupt how we do CRM.
- For this transformative organisation, we need a diverse team of CRM experts all dedicated to design, build and activate new ways to engage our users around our favourite topic, music.
- Beyond ideation and concepting, we need resourceful individuals who can dig into the how and thrive working in a dynamic environment to get things done. This role has a start date from October onwards and a duration of 1 year
- We are currently seeking a highly motivated individual to join our team as a CRM Conversion Apprentice. In this role, you will have the exciting opportunity to develop tailored CRM journeys to activate users in the early days of their lifecycle with Deezer and nudge them to convert to a paid package.
- You’ll be a key contributor to deliver innovative and personalised communications across all channels, with a high focus on testing & optimization. You will have the chance of working closely with various departments within our organisation, including Product & Tech, Data and Copywriting/Graphic Design
- Ideate and execute CRM journeys (in our CRM tool Braze) to boost activation and conversion, leveraging personalized music content and well-thought promo schemes
- Work closely with different teams across the organisation to ensure the successful execution of our CRM strategy and alignment with company objectives
- Implement AB tests to continuously improve journeys’ performance
- Monitor, analyse and report on CRM performance metrics, and communicate learnings to the organisation
- Find new and innovative ways to engage with users, effectively using our channel mix
Our take
Deezer is a global music-streaming platform built to help people connect with the music they love. Listeners can explore millions of tracks, discover new artists, and enjoy features like Flow, curated playlists, and interactive tools such as Music Quiz and Shaker.
The company operates in a crowded market dominated by giants like SPotify and Apple Music, but it's leaning into personalisation to stand out. Its latest update lets users customise themes, colors, icons and layouts, and gives instant access to their favourite artists, playlists and podcasts through the new Quick Access feature. So, with this approach, it wants to make the app feel more personal in the hopes of appealing to listeners looking for something a bit more tailored.
AI-generated music is another major factor shaping Deezer's direction (and it's a complicated one). Around 50,000 fully AI tracks are uploaded daily, and while many users may be curious, most want them clearly labelled and worry about their impact on real artists. Deezer already detects and labels AI content and keeps it out of recommendations and fraudulent payouts. If it can continue to handle this transparently, AI could become a trust-building advantage rather than a threat for the company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2018
$186.9m
LATE VC
Jan 2016
$116.8m
SERIES E
Total funding: $551.9m
Company HQ
Saint-Georges, Paris, France
Leadership
Alexis Lanternier
(CEO)Previously co-founded Essor where they served as the President for nearly 4 years. Prior to that, they were an EVP of eCommerce at Walmart Canada.
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