Social Media Specialist, Kobo
CEO and Employer Branding, 1 Year Contract
More information about location
Digital bookseller
Open for applications
Digital bookseller
501-1000 employees
Open for applications
More information about location
501-1000 employees
Company mission
To bring the power of reading to the world.
Role
Who you are
- The ideal candidate will be a skilled communicator, a creative storyteller, and a proactive community builder with a strong understanding of social media platforms and experience with thought leadership programs at large
- A minimum of 5 years of experience in social media management, preferably with experience in executive branding or employer branding
- Proven experience in executing social media campaigns on platforms including but not limited to IG, FB, LI, TikTok, YouTube, Threads
- Proven experience in agency coordination, admin processes, social media reporting and maintaining and executing social media content calendars
- Bachelor’s degree in marketing, Communications, English, or a related field
- Excellent writing, editing, and communication skills
- Strong understanding of social media analytics and reporting
- Experience working with C-level executives is a plus
- Preferred: Coursework or certifications in social media marketing or related fields
- Preferred: Strong interest in the bookish community and online reading trends
- Familiarity with social media management and analytics tools like Sprout
- Social/Hootsuite
- Preferred: Located in the Toronto GTA area
- Strong written and verbal communication skills, with the ability to present complex
- Concepts in a clear and engaging way
- Confidence in public speaking and presenting to various audiences, including
- Internal teams and external stakeholders
- Excellent English skills (verbal and written)
- Highly detail-oriented and organized, with a proactive and positive approach to
- Identifying and solving challenges
- Comfortable working in a fast-paced environment with shifting priorities
- A natural collaborator who thrives on teamwork and cross-departmental
- Communication
- Open to feedback and eager to contribute to the continuous improvement of
- Processes and materials
- Creative, curious, and critical thinker. Constantly searching for new approaches
What the job involves
- We are seeking a dynamic and strategic Social Media Specialist to dedicatedly work on Kobo’s CEO thought leadership and Employer Branding programs
- Reporting to the Senior Manager, Social Media, this role will be responsible for developing and executing social media strategies for the North American market
- CEO Thought Leadership Program Execution: Develop and implement the CEO thought leadership social media strategy in the US and Canadian markets
- This includes content creation, scheduling, community management, and performance monitoring to support CEO’s online presence and Kobo's overall brand
- Content Curation: Identify and curate relevant industry news, trends, and proactively map out ongoing conversations online to build out recommendations for the brand’s participation wherever relevant
- Event Content Activation: Coordination for events sourced/confirmed by the PR team/CEO
- Attend (when necessary) and capture & develop content for social media from the events
- Employer Branding Initiatives: Partner with the Talent Acquisition Team to develop and execute social media campaigns that showcase Kobo's company culture, values, and employee benefits
- Highlight employee stories, career opportunities, and company achievements to attract top talent
- Internal Stakeholder Collaboration: Serve as primary point of contact for Employee Resource Groups (ERGs), Employee Experience (EE), Corporate Social Responsibility (CSR), and Talent Acquisition teams
- Develop and maintain a social media calendar to promote internal initiatives, company culture, and employer branding efforts
- Content Calendar Management: Maintain and update the social media
- Content calendar, ensuring a consistent flow of engaging and relevant content
- Across all assigned platforms
- Content Scheduling & Publishing: Schedule and publish social media content
- Across various platforms using social media management tools
- Performance Tracking & Reporting: Track and analyze social media
- Performance metrics, providing regular reports to the social media team on key
- Performance indicators (KPIs)
- Stay Up to Date on Industry Trends: Stay informed about the latest social
- Media trends, best practices, and platform updates, particularly as they relate
- To LinkedIn and Threads, and CEO/Executive branding
- Agency Coordination & Communication: Serve as a key point of contact for
- External social media agencies as necessary, facilitating communication,
- Providing feedback on creative assets, and ensuring timely delivery of projects
Our take
Long-form content is having a resurgence. That’s great news for the e-reader industry, of which Rakuten’s Kobo battles with Amazon’s Kindle for ownership.
The e-reader giant has changed tack in recent years to pursue growth via integrations and partnerships. A notable example is its native device integration with Pocket, a wishlist app loved by millions of readers.
The company is hoping that these partnerships and product improvements will allow it to finally break the US market where it most struggles for market share with Kindle.
Amazon has consistently shown its willingness to drop prices to protect its position in any market it plays in. That means that Kobo will have to demonstrate true product superiority to make a dent while protecting its margins.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 4-day summer holiday weekends
- Competitive health benefits
- Commuting allowance
- Salary, bonus & stock options
- Global projects & opportunities
- Dog-friendly
- Happy Hour
- Casual dress
- Maternity/parental leave top-up
- Free eReader
- Fitness allowance & gym discount
- Recognition programs
- Buddy program
- Training & development opportunities
- Healthy snacks
- Open concept
- Kobo Café
- Sports teams
Company HQ
Liberty Village, Toronto, ON
Leadership
Michael Tamblyn
(CEO)Part of the founding team of Kobo, Michael previously held the role of Chief Content Officer. Michael has also been the founding CEO of the supply chain agency, BookNet Canada and co-founded Canada’s first online bookstore, Bookshelf.ca, purchased by Indigo Books & Music in 1998.
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