Senior Growth Marketing Manager, TransferRoom
3 days a week in office
Football's transfer marketplace
Be an early applicant
Football's transfer marketplace
101-200 employees
Be an early applicant
3 days a week in office
101-200 employees
Company mission
To empower football clubs, agents and players to be successful in the transfer market by giving them real-time market intelligence and direct access to a global network of decision makers.
Role
Who you are
- 7+ years of experience in demand generation and lead generation, including digital marketing, with a background in both B2B SaaS and B2C being a plus
- Proficient in website optimization (CRO), email and paid digital campaigns (LinkedIn, Instagram, and others), with hands-on experience in HubSpot or similar marketing automation tools
- Strong analytical skills and a data-oriented approach to improving campaign performance and ROI
- Exceptional communication and collaboration skills with the ability to work cross-functionally and present insights clearly
- Highly organized, goal-oriented, and meticulous about executing campaigns effectively
What the job involves
- We’re looking for a skilled and data-driven Senior Growth Marketing Manager to accelerate our growth by partnering with commercial teams and driving demand generation and lead acquisition efforts across multiple channels
- In this role, you’ll play a key part in scaling our B2B and self-serve products by implementing high-impact campaigns, collaborating cross-functionally, and optimizing our digital and account-based marketing strategies
- Collaborate with commercial teams to identify and nurture new prospects for our club and agency B2B products, driving high-quality leads into the sales pipeline
- Use best-in-class content to develop, execute, and optimize demand and lead generation campaigns to acquire quality contacts, generate leads, and accelerate sales pipeline growth
- Design and implement multi-channel email campaigns supporting new business, retention, and expansion initiatives across the funnel
- Work closely with Data and Product teams to leverage product-led growth (PLG) strategies and optimize campaign performance
- Partner with the Product Marketing team to drive go-to-market (GTM) activities for new products and features
- Lead efforts to optimize our website, SEO, and digital user journeys, focusing on lead capture and conversion, in collaboration with Content and Marketing Operations teams
- Create and refine self-serve customer journey campaigns for football players and industry professionals
- Manage digital marketing activities across LinkedIn, Instagram, and paid search channels to drive targeted traffic and leads
- Work closely with Sales to identify high-priority prospects and deploy account-based marketing tactics
- Use HubSpot, Google Analytics, and PowerBI to monitor, analyze, and improve campaign effectiveness
- Collaborate with Marketing Operations and Data teams to refine target segments for optimized campaign reach
- Coordinate with the Events team and Brand & Content teams to manage targeted events (both online and offline) for demand generation and sales opportunities
Salary benchmarks
Our take
The football industry has long been lucrative, but its transfer market was plagued by inefficiencies. Clubs were overpaying for players, communication was secretive, and there was uncertainty about player availability, leading to missed opportunities for clubs in need. Networking and agents played crucial roles, yet no effective solution had emerged.
Until "matchmaker" TransferRoom was founded in 2016, an online marketplace connecting clubs with available players for transfer or loan. Founder Jonas Ankersen recognised the outdated nature of the transfer market and aimed to modernise it by empowering football clubs, agents and players to be successful in the space, giving them real-time market intelligence and direct access to a global network of decision-makers.
While it may not be the go-to platform for the majority of English clubs, TransferRoom is used by 700 teams worldwide, including Man City, Liverpool and PSG. It also has 400 agencies and 8000 professional players on its platform, empowering clubs and agents to facilitate over 4,000 transfers since its launch in 2017.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 25 days holiday plus bank holidays
- Employee assistance programme
- Life insurance
- Pension plan
- Enhanced Parental leave
- Learning budget for everyone
- A generous employee Referral Bonus scheme
- Team building days and events
- Cycle-to-work scheme and an annual travel season ticket loan
- ‘Matched Giving’ programme where we donate when our employees donate
Company HQ
Westminster, London, UK
Articles
Leadership
Jonas Ankersen
(CEO)Founded TransferRoom in 2016 after seeing a lack of transparency and access to credible market information in the European transfer market.
Diversity, Equity & Inclusion at TransferRoom
- Diversity in our hiring and in our leadership really matters to us here at TransferRoom. We believe in diversity throughout the organization but especially at decision making and leadership level. Some key facts - 63% of our leadership team (CEO-1) is diverse in terms of gender and ethnicity - Our 136 people speak 13 different languages in total We are therefore fully committed to equal employment opportunities and we believe that ability and hard work are more important than where you went to university, where you grew up or what gender or race you are. And where we can, we are committed to positive action and opening up opportunities for people who would not otherwise have access to them.
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