Brand Manager, Circle
$130-170k
Plus equity. Annual Bonus Target: 15%
More information about location
Building the Internet Financial Platform
Job no longer available
Building the Internet Financial Platform
1001+ employees
Job no longer available
$130-170k
Plus equity. Annual Bonus Target: 15%
More information about location
1001+ employees
Company mission
To raise global economic prosperity through the frictionless exchange of value.
Role
Who you are
- The Senior Brand Manager should bring expertise developing brand strategies, messaging frameworks, and insights; an interest in emerging technologies and/or the financial technology/Web3 space; and a passion for building brands that are redefining the status quo
- The Senior Brand Manager should bring experience building global or emerging brands in the technology space, with a focus on new, disruptive technologies
- 7-10 years’ experience in Brand Strategy, Integrated Marketing, and/or Product Marketing, with an emphasis on messaging and building global technology brands
- Proven track record of developing and implementing successful brand strategies that drive growth
- Exceptional writing ability, with the ability to adapt message and tone for a variety of audiences (as well as experience with both B2B and B2C)
- Expertise in working with insights and data, building insights-backed strategies, measuring brand growth, and building internal reports
- A history of positive working relationships with Creative teams, with experience collaborating to produce beautiful, groundbreaking, and resonant work
- Excellent interpersonal communication and collaboration skills. A team player for whom no task is too great or too small
- A working understanding of or interest in the Web3/digital currency space preferred
- A passion for learning new technologies
- Agency experience preferred
What the job involves
- Circle is seeking an experienced and highly motivated Brand Manager / Brand Specialist to join the Brand Strategy team
- This position will define and develop brand messaging to help increase awareness, familiarity, and affinity with Circle brands and sub-brands, with a focus on emerging markets
- This role will shape Circle’s brand growth by conducting and interpreting research, developing strategic frameworks, and collaborating with internal stakeholders (across Marketing, Product, and Business teams) to guide marketing activations and implementation
- Develop brand messaging frameworks for Circle brands and sub-brands, focusing on international markets
- Integrate regional insights and business objectives to inform narratives and positioning, creating fresh messaging approaches that connect with audience needs
- Analyze brands across the ecosystem and adjacent technology landscape to inform positioning strategies
- Manage implementation of messaging, collaborating with Marketing, Communications, Business, and Product to guide activations across channels, audiences, and touchpoints
- Supervise and contribute to production of marketing content across web, events, organic and paid social, and print/digital campaigns
- Work with Partner Marketing to guide partner brand activations, focusing on key strategic partners
- Work with Integrated Campaigns to ensure the brand is appropriately represented in all campaigns work, across the funnel
- Work with Influencer Marketing to enhance brand awareness and reach target audiences globally
- Integrate insights from partners, campaign audiences, and content creators to inform future brand strategies
- Collaborate with the Creative Lab to guide brand expression, driving clarity and consistency while elevating purpose and creating meaningful connections with audiences
Our take
Circle (NYSE: CRCL) is a global financial technology firm that enables businesses of all sizes to harness the power of digital currencies and public blockchains for payments, commerce, and financial applications worldwide. Circle is building the world's largest, most-widely used, stablecoin network, and issues, through its regulated affiliates, USDC and EURC stablecoins.
Circle provides a comprehensive suite of financial and technological services that empower enterprises and developers to integrate stablecoins and blockchains into their products, service and business operations.
Kirsty
Company Specialist at Welcome to the Jungle
Meet the team
Eliza, Software Engineer II
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2022
$400m
GROWTH EQUITY VC
May 2021
$440m
GROWTH EQUITY VC
Total funding: $1.1bn
Company benefits
- Remote-First and Flexible Work - Do your best work from home! Our remote jobs empower you to work around your life schedule. Want to switch up your work spot? We provide access to WeWork locations globally. Need time away? We offer flexible paid time off beyond paid holidays— so you can thrive at work and at rest.
- Health & Well-Being - No matter where you live, we offer a market competitive suite of benefits to help keep you and your loved ones healthy. We also keep your emotional well-being top of mind, offering an Employee Wellness Program for all employees and immediate family members globally. We also have various leave options, including 12 weeks of paid parental leave.
- Financial Planning - Circle is invested in your future! All part-time and full-time U.S. employees enjoy 401(k) benefits, including up to 4% company matching, and can become owners in Circle through our equity program. Pension plans are also offered in select countries. FSA and HSA accounts are available for U.S. employees, with Circle contributing annually to employee HSA accounts.
- Stipends & Reimbursements - To support our employees and their unique lifestyles, Circle offers a set of stipends and reimbursements (offerings vary by location and enrollment). These include home office, mobile phone, fitness and weight loss, and more!
- Learning & Development - Circle is committed to cultivating experiences internally and externally that promote constant learning in support of Crypto Literacy, as well as operational and interpersonal development that drives growth aligned with career aspirations for employees at all levels of the organization.
- In-Person Connections - Outside of our remote work, we know how important collaborating in-person is. We invest in bringing Circlers together through an annual company-wide conference, local meet ups as well as team and leadership offsites to lock in relationships beyond the screen.
Company values
- Multistakeholder - We must organize, incentivize and measure ourselves against meeting the needs of all of our stakeholders
- Future Forward - We embrace a transformative vision for the future, and this energy shapes how we operate
- Mindful - We seek to be present and aware, to be respectful, active listeners (with each other and with our customers alike), and pay attention to detail
- Driven by Excellence - We relentlessly pursue excellence, we do not tolerate mediocrity, we reward based on merit, and we work intensely to achieve our goals
- High Integrity - We seek open and honest communication, and hold ourselves to very high moral and ethical standards
Company HQ
World Trade Center, New York, NY
Articles
Leadership
Jeremy Allaire
(CEO)Founder and former Chairman and CEO of Brightcove. Former Entrepreneur in Residence at General Catalyst Partners, CTO of Macromedia, and Co-Founder & former CTO of Allaire Corporation.
Salary benchmarks
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