Integrated Marketing Specialist, Staffbase
$68.3-80.3k
+ Employee Stock Option Plan + Equity
More information about location
3-5 days a week in office (Tribeca, NY)
Employee communications platform
Be an early applicant
Employee communications platform
501-1000 employees
Be an early applicant
$68.3-80.3k
+ Employee Stock Option Plan + Equity
More information about location
3-5 days a week in office (Tribeca, NY)
501-1000 employees
Company mission
Staffbase's mission is to unite companies and their employees behind a common purpose.
Role
Who you are
- The ideal candidate will have experience with B2B SaaS integrated marketing best practices, processes, and technology
- 2 - 3+ years of B2B marketing experience in the technology sector, with a proven ability to execute plans independently and adapt to new tasks as needed
- Ability to thrive in a fast-paced work environment with limited direction, adapt to changing priorities, and meet aggressive project timeframes
- Strong collaboration skills to interact effectively with key stakeholders across various business groups
- Ability to assess and prioritize opportunities, identify "signals from the noise," and drive success effectively
- Experience with crafting high-performing marketing copy for emails and paid social that drives engagement and conversions
- Hands-on experience with reporting, analyzing, and optimizing outbound email sequences and top-of-funnel performance
- Preference for candidates with expertise using HubSpot, Salesforce, RingCentral, and HighSpot
- Excellent communication and presentation skills, with the ability to build trusted relationships across various departments in a business
- Bachelor’s degree in Marketing, Business, or a related field
What the job involves
- Working closely with the Senior Manager of Integrated Marketing, you will play a critical role in shaping regional marketing programs for North America, ensuring that we operate at peak efficiency and effectiveness
- This is a great opportunity for someone eager to grow their skills in a fast-paced, collaborative environment. You'll be part of a regional, high-impact team that values clarity, ownership, and progress
- As an Integrated Marketing Specialist, you will be instrumental in executing comprehensive marketing campaigns and managing key initiatives to drive engagement and pipeline. Your responsibilities will include:
- Owning and executing integrated marketing plans for North American event activations, including but not limited to, owned virtual bootcamps, third-party webinars, and our in-person Comms Club events
- Crafting compelling promotional emails and paid social copy, collaborating closely with the channel owners to optimize performance
- Securing and managing internal and external speakers for bootcamps and partner webinars
- Running owned virtual bootcamp events in the RingCentral platform
- Collaborating with the Integrated Marketing Manager on GTM enablement and promotional materials to ensure GTM buy-in across teams
- Extend virtual event value by partnering with Content Marketing on a pre and post-event content plan to support our online community
- Collaborating with Central Marketing to regionalize our global marketing campaigns, aligning with local marketing and sales goals
- Staying up-to-date with market conditions and industry trends that drive the North American go-to-market strategies
- Maintaining Highspot with relevant campaign resources, ensuring regular upkeep and hygiene
- Regularly reviewing reporting and dashboards in Salesforce and Tableau to provide visibility into marketing campaign performance metrics
- Presenting comprehensive campaign post-mortems on results, including key learnings and recommendations
- Partnering with Revenue and Marketing Operations to improve our reporting and processes where possible, and pulling through those insights to Marketing and Sales teams
Our take
Since launching in 2014, Staffbase has grown into a major name in the internal communications niche. Its platform is used by the likes of Samsung, ALDI, DHL, and Domino’s to create branded, mobile-first communication and information sharing tools which can access a company’s intranet from anywhere.
Staffbase has managed to set itself apart to some extent from the range of other internal communication apps like Slack and Teams by focusing on building a product tailored towards dedicated internal communication teams, rather than taking a more general approach.
This is proving to be a good decision as, with the shift to remote and hybrid working, the last few years have seen Staffbase gather serious momentum. A 2021 merger with Canadian competitor Banantang has been followed up by a series of major funding rounds and a rise to unicorn status. As well as this, it’s been expanding its own product portfolio through a number of strategic acquisitions as it looks to stay ahead of the competition.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2022
$124.4m
SERIES E
Mar 2021
$145m
SERIES D
Total funding: $324.8m
Company benefits
- Financial Benefits: Let’s talk about money – all Staffbase employees get stock options granted (ESOP). When the company wins, you win, too. Additionally, we offer country-specific pension plans to all employees.
- Health@Staffbase: We care about your physical and mental health. Staffbase provides mental health resources with certified clinicians via phone, email, chat, and video. Beyond healthy snack options, drinks, and dynamic workspaces, we also offers free sports courses.
- Ongoing Learning: We thrive on personal and professional growth. Every employee gets €1,800/$2,200/£1,650 per year to spend on education.
- Parental Leave: We recognize that one of the most special events in an individual's life is the birth or adoption of a child. We offer paid parental leave options for all employees.
- Flexibility: When it comes to your personal life, it’s not our place to dictate your schedule. We offer flexible work from home as well as full-time and part-time options.
- Generous Vacation Policies: Taking time off is important. We want you to take vacation and give your body and mind a break when you need it.
- Fun Stuff: From virtual art nights to scavenger hunts: there are no limits when it comes to fun team building activities at Staffbase. Once a year, we all gather for THE ONE BIG internal event: Staffbase Camp.
- Giving Back: Giving back is important to us. Every employee can volunteer one day per year at an organization of choice. On top, Staffbase contributes with a donation.
- Lease a Bike: We offer our employees loaned bicycles and cyclists' safety equipment as a tax-free benefit. It’s an initiative to promote healthier journeys to work and to reduce environmental pollution. This benefit is currently available in Germany, UK, and the Netherlands.
Company HQ
Altchemnitz, Chemnitz, Germany
Leadership
Martin Böhringer
(CEO)Previously co-founded productivity app builder startup Hojoki, serving as CEO before co-founding Staffbase.
Lutz Gerlach
(COO)Before Staffbase, co-founded and served as COO of Hojoki.
Frank Wolf
(President)Previously worked in Social Technologies and Collaboration for T-Systems Multimedia Solutions (T-Mobile), following seven years as a Manager for Accenture.
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