Partnerships Content Marketing Manager, BetterUp
$115-173k
Listed salary range applies to NYC only, and may vary in other locations
AI-driven employee coaching platform
Be an early applicant
AI-driven employee coaching platform
1001+ employees
Be an early applicant
$115-173k
Listed salary range applies to NYC only, and may vary in other locations
1001+ employees
Company mission
To unlock greater clarity, potential, purpose, and passion for every one of their members, with an innovative approach to coaching and leadership development.
Role
Who you are
- A deep passion for brand building and storytelling, with a proven track record of elevating brand narratives through customer and/or partner storytelling
- 6–8 years of experience in content marketing, brand partnerships, or a related field
- Exceptional writing and communication skills, with the ability to craft compelling narratives for diverse channels. Expertise, specifically in script writing, is a plus
- Experience managing webinars, video series, or similar formats from concept to execution
- A knack for building strong cross-functional relationships and managing multiple stakeholders
- Proven ability to partner with Field and Sales teams and/or external partners, translating insights into marketing strategies that support storytelling and business growth
- Experience owning content and campaign development, ensuring alignment across various teams, channels, and market needs
- Strong organizational skills and attention to detail—you thrive on turning ideas into action
- A strong ability to work autonomously, proactively solve problems, prioritize competing demands, and deliver high-quality work efficiently in a fast-paced environment
What the job involves
- As the Partnerships Content Marketing Manager, you will drive our customer storytelling strategy and spearhead our latest strategic content initiative, the virtual BetterUp Original Series (our take on old-school webinars), crafting compelling content that showcases the voices of our customers, partners, and industry leaders
- You’ll collaborate across teams to create stories that are insightful, impactful, and strategically aligned—woven into thought leadership content, webinars, videos, event scripts, social media, and the website to amplify their reach
- You’ll work to identify, craft, and integrate customer stories in ways that resonate deeply with our audiences (primarily executive leaders at global enterprises) and create measurable business impact
- Bring customer voices to life with a 365 storytelling approach, partnering closely with Brand Creative and Content, Demand Marketing, Product Marketing, Public Relations, and the Field to integrate customer stories across marketing channels and beyond
- Collaborate directly with Field and Sales teams to gather customer insights and context, ensuring stories address the needs of the market, active account opportunities, and brand goals
- Case studies are critical to communicating the impact BetterUp delivers for customers, particularly as we focus on expansion within specific segments and markets. With input from Sales, Product Marketing, and Customer Intelligence, define how we prioritize, produce, and promote case studies that bolster BetterUp’s broader go-to-market strategy
- Work with the PR team to secure press coverage for key customer stories, enhancing awareness of our partnerships and our impact, and reinforcing our brand’s credibility
- Create and curate data-driven, science-backed customer stories that 1) fuel marketing campaigns and events, 2) educate and inspire existing and prospective customers, and 3) enable go-to-market teams to position BetterUp as the leading partner for workforce performance
- Identify gaps in current customer storytelling and provide creative solutions that align with both the field’s needs, marketing’s strategic goals, and key market opportunities
- Secure customer speakers and write event speaker scripts that amplify customer impact, aligning with our customers' authentic voices, stories, and impact as well as BetterUp’s mission and goals
- Craft compelling narratives that position customers as thought leaders, highlighting their unique insights, innovations, and transformational journeys through their experiences with BetterUp
- Develop and execute integrated campaigns for key customer stories, refining storytelling positioning to meet market needs and equipping field enablement with high-impact assets
- Draft social enablement for customer speakers, including suggested LinkedIn posts for BetterUp owned events and third-party events such as Fortune, Gartner, WSJ Future of Everything where we partner on speaking opportunities with customers
- Analyze the performance of customer content and campaigns, proactively report on results, and identify opportunities for optimization and future campaigns
- Collaborate with Content Marketing leadership and event programming teams to shape the BetterUp Original Series editorial strategy, including themes, guests, and storylines that align with broader marketing objectives
- Determine recording formats (eg. live, pre-recorded) and ensure seamless execution
- Develop all webinar-related content, including titles, abstracts, speaker briefs, and talk tracks, collaborating with speakers/panelists, content team partners, and leadership
- Identify, secure, and collaborate with speakers or panelists to align content with business and audience goals for webinars and broader events
- Write engaging scripts tailored to the talent you manage, maintaining a high standard of storytelling quality and brand consistency
- Create post-event assets, such as key takeaways and summaries, to extend the reach and impact of webinar and event content
Our take
Companies are becoming increasingly informed regarding the importance of mental health in the workplace, especially when it comes to improving the interpersonal and leadership skills of their employees. Whilst many online platforms provide coaching services to help people excel in the workplace, existing options generally focus on career-based skills as opposed to overall mental wellness.
BetterUp connects employees with online career coaches, working directly with companies to improve mental health and enthusiasm in the workplace. The online service leverages AI analysis of questionnaire results to match employees with personalized video coaching sessions and career development services, providing support in areas often neglected by employers such as sleep, parenting, and overall mental fitness.
BetterUp has seen substantial success, and has the world's largest network of coaches (with over 3,000), offering coaching in 46 languages across 90 countries. The multi-unicorn company has ample opportunity to see further growth and expansion.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2021
$300m
SERIES E
Feb 2021
$125m
SERIES D
Total funding: $579m
Company benefits
- Medical, dental, and vision benefits
- 401k
- Flexible Time Off
- Paid parental leave
- Personalized BetterUp Coach
- $360 each year for wellness programs
- Annual $1K learning and development stipend
- Equity package
- 5 volunteer days and 4 paid Inner Work™ days a year
Company HQ
Govalle, Austin, TX
Leadership
Alexi Robichaux
(CEO)Studied Political Science at USC, and then worked in Business Insight at the Walt Disney Company. Was a Product Manager at Socialcast, and Director of Product Management at VMware.
Eduardo Medina
(COO)Studied Business at USC and Berkeley's Haas School of Business. Worked as an Associate Consultant at Bain, and as an Associate at Altamont Capital Partners.
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