Growth Marketing Manager, Cytora
+ Stock Options
More information about location
Configurable platform enabling commercial insurers to create digital workflows
Job no longer available
Configurable platform enabling commercial insurers to create digital workflows
101-200 employees
Job no longer available
+ Stock Options
More information about location
101-200 employees
Company mission
Cytora's mission is to transform insurance by helping insurers generate fairer premiums and enabling society at large to transfer risk in new and seamless ways.
Role
Who you are
- This role is for anyone who is innovative and excited about building a strategy that delivers measurable result
- Proven track record of successful pipeline creation (beyond MQLs)
- Experience in a fast-moving startup or scale-up
- B2B/enterprise sales/SaaS experience is crucial to be successful in this role
- Strong analytical skills to make data-driven decisions for commercial and operational performance
- This role requires an entrepreneurial individual who can take on projects with minimal guidance. This person is a self-starter, a keen problem-solver, and someone who doesn’t mind getting involved with everything, whatever it takes to drive scalable and repeatable growth
- Strong sense of ownership
- Experience with digital channels including LinkedIn advertising
- Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organisation
- Exceptional organisational skills, attention to detail, and a customer-obsessed approach
- Advanced HubSpot skills
What the job involves
- We're looking for a talented Growth Marketing Manager to join Cytora during an exciting period of rapid growth
- In this role, you will have full ownership of the marketing channel mix, working across paid and organic channels to drive customer acquisition and retention
- You'll be responsible for optimizing conversions not only across performance marketing campaigns but also through our website, ensuring a seamless and high-converting user experience
- This is a unique opportunity to make a significant impact, shape our marketing strategy, and take ownership of key growth initiatives as we continue to scale
- Design and implement performance marketing strategies using digital platforms to maximise lead generation and conversion
- Proactively investigate and identify high potential opportunities to test and incorporate into the channel mix
- Constantly audit our existing channels/content streams for conversions
- Understanding our target audience to define and bring segmentation strategies to execution for all channels
- Own the distribution channels while ensuring proper tracking, attribution reporting and optimisation of the budget and campaigns
- Make data driven, strategic decisions to optimise channel-mix and optimise CAC
- Experimenting, monitoring and continually optimising targeted campaigns through appropriate channels
- Help manage Cytora’s global website including CMS updates, bug reporting, SEO optimisation, and conversion rate optimisation
- Own, manage and implement best practices in Cytora HubSpot
- Collaborate with the rest of the Marketing team to optimise strategies to enhance lead qualification processes and increase the efficiency of pipeline progression
- Identifying and optimising performance channels
- A/B Testing
- Work with external agencies on design, assets and creative projects
Our take
Insurance is vital to the economy, giving businesses the confidence to realise their ambitions in the face of uncertainty, but the underlying systems that insurance is built on are broken. Cytora is creating new foundations for insurance by providing insurers with the building blocks they need to deliver efficient, accurate underwriting and seamless customer experiences.
Cytora's platform enables risk submissions to be digitised, consistently evaluated using internal and external data sources and automatically processed for underwriting decision making. This means that risks can be digitally processed, maximising automation levels and delivering enhanced control over risk selection.
In 2022, Cytora partnered with global specialist insurer Beazley, which was followed by a series of milestones for the company, including partnerships with Moody's RMS, Chubb, and Ecclesiastical. Since launching version 3.0 of its platform, Cytora has been eyeing the US for its next expansion strategy.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2019
$34.1m
SERIES B
Dec 2017
$6m
EARLY VC
Total funding: $43.3m
Company benefits
- Enhanced parental leave when having, adopting or fostering a child
- 33 days holiday (incl. bank holidays)
- Remote-first
- Work abroad budget - £2000 for every Cytorian each year, empowering and encouraging us to work beyond our regular spaces
- Share options
- Flexible hours
- £1500 L&D budget
- Home office budget
- Vitality private healthcare 🇬🇧
Company HQ
London, UK
Leadership
Richard Hartley
(Co-Founder & CEO)Leads business strategy. Previously product strategist at eBaoTech, a cloud technology vendor to the insurance industry.
Aeneas Wiener
(Co-Founder & CTO)Leads engineering and data science. Has a highly technical PhD from Imperial, giving him the skills required to price commercial risk.
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