Senior Lifecycle Marketing Manager, ERGO Next Insurance
$149-171k
Online-based insurance broker for SMBs
Posted today
Online-based insurance broker for SMBs
501-1000 employees
Posted today
$149-171k
501-1000 employees
Company mission
To build a simplified digital insurance experience that better serves small businesses.
Role
Who you are
- 7+ yrs of lifecycle marketing experience including lead conversion, retention, and winback
- 3+ yrs of hands-on execution and deployment experience with a marketing platform (Iterable, Braze, Bloomreach, SFMC, etc)
- Audacious thinker who can bring big ideas to the table
- Self-starter who loves to build and moves with high velocity
- Veteran of designing and running experiments
- Strong analytical skills to measure impact, lift, and attribution
- Has worked in dynamic and fast-paced environments while wearing multiple hats
- Highly organized with excellent project management skills, adept at seamlessly managing multiple projects
- Super driven and self-motivated
- Extreme ownership
- Proactive and independent thinker (ideas)
- Strong communication skills
- Don’t meet every single requirement? Studies have shown that some underrepresented people are less likely to apply to jobs unless they meet every single qualification. At ERGO NEXT, we are dedicated to building a diverse, inclusive and respectful workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles
What the job involves
- We are looking for an exceptional go-getter to join ERGO NEXT as Senior Lifecycle Marketing Manager to own the full journey for express agents — from activation through long-term retention
- In this role, you'll build and optimize the programs that turn newly appointed express agents into high-producing advocates for our business insurance products
- You will combine deep customer knowledge with rigorous data analysis to design communications and experiences that move express agents through key milestones, reduce churn, and grow LTV
- This is a high-impact role with significant cross-functional collaboration, sitting at the intersection of marketing, product, data, and engineering
- Design and launch onboarding journeys to educate and motivate newly appointed agents to activate with high velocity: first portal visit, first quote, and first purchase — fast
- Collaborate with cross-functional teams including product, data, territory managers, and other areas of marketing to drive conversion
- Build trust and celebrate milestones to foster customer relationship and loyalty
- Leverage incentives to increase production and prevent at-risk agents from churning
- Design winback programs to re-activate lapsed agents
- Build and deploy automated programs, triggered engagements, and blast campaigns across channels of email, SMS, and direct mail
- Design and run experiments to drive incremental lifts and gain insights
- Analyze engagement and performance metrics using Bloomreach and Tableau to measure success and identify trends and opportunities
Our take
ERGO Next Insurance, formerly Next Insurance, serves small businesses by making it much simpler to take out an insurance policy without the headache associated with many providers. To begin trading, any business needs to have some sort of insurance policy in place; traditional offerings can take weeks, often requiring tedious paperwork.
ERGO Next Insurance has opted to use AI, machine learning and transparent language to make the process much simpler, and it can take just five to ten minutes for customers to obtain a package that suits them.
While ERGO Next Insurance is facing established insurance companies such as Hiscox and State Farm, it's partnered with Amazon Business Prime to insure its members in a move to target traditionally underserved insurance customers. More recently, it partnered with LegalZoom, to simplify the insurance process. With nearly half a million customers, the company is well-set to remain a major player in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2023
$265m
SERIES G
Mar 2021
$250m
SERIES E
Total funding: $1.1bn
Leadership
Guy Goldstein
(Co-Founder & CEO)After 7 years in the Israeli Air Force, they worked at Mercury Interactive for almost 8 years, as well as roles at HP and Check, which they co-founded in 2007. Left this role at Intuit in July 2015 to co-found Next Insurance 6 months later.
Salary benchmarks
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