Director of Communications, Picsart
Ability to travel occasionally
Digital creation platform
Job no longer available
Digital creation platform
1001+ employees
Job no longer available
Ability to travel occasionally
1001+ employees
Company mission
To empower the creator in everyone, everywhere.
Role
Who you are
- Demonstrated ability to land regular T1 coverage for technology and mainstream brands, and extensive relationships with media across business, technology, creative and consumer media
- Experience with both B2B and B2C companies
- Proven ability to lead and manage a team and work deeply across different functions and departments
- Excellent written and verbal communication skills
- A passion for creators, democratizing access to technology, and an interest in building a major global brand
- 8-10 years of experience in corporate communications, PR, media relations or related field, preferably within the technology industry
- Desire and ability to work on a purely in-house team (We don’t use external agencies), and work closely with PMs, CTO, CPO, and other leaders to uncover stories and craft product narratives
- Experience with international media
- Understanding of AI technology and the ability to articulate complex concepts to both technical and non-technical audiences
What the job involves
- As the Director of our Communications and PR team, you will drive Picsart’s narratives, media relations efforts, and deliver compelling, thought-leading coverage and speaking opportunities
- You will be both a strategic leader and contributor to the profile-building efforts of the company through this important stage of growth - publicly solidifying our place as the leading AI-driven platform for creatives around the world
- Develop and implement a corporate communication strategy to support and drive the company's vision as the leading AI-assisted platform for creatives around the world
- Create cohesive corporate narratives that support business growth
- Pitch and deliver coverage across Tier 1 outlets in the US and major international markets
- Create and manage press materials
- Develop and manage thought leadership initiatives and strategy
- Collaborate with brand, HR and other cross-functional teams to ensure consistent messaging and alignment
- Stay abreast of industry trends and best practices, keeping leaders informed of important news and events
- Develop crisis communication and response plans
- Steady, high-impact communications and coverage that supports our brand and products
- Increase awareness for Picsart, improve brand reputation and drive usage and adoption
- Support revenue, partnerships, and MAU through compelling communications and brand building efforts
- Build awareness of the organization, its reputation, offerings, industry positioning, and employees
- Craft meaningful brand and product narratives and deliver strategic messages to key audiences
- Create awareness for company campaigns, releases and initiatives
- Drive revenue, partnerships, and MAU through compelling communications and brand building efforts
Our take
Picsart is a creative platform that empowers anyone to design, edit, and share content, regardless of skill level. With AI-powered tools and a massive library of stickers, templates, and more, users can create everything from fun social media posts to professional designs.
Founded in 2011, Picsart was designed to make powerful creative tools accessible to all. Today, with over 150M active users, it's a go-to for image and video editing. Due to innovations like generative AI, it stands out by offering simple yet advanced tools for everything from personal projects to professional needs.
Picsart's success is clear - even with competition like Canva and Adobe, the company remains a leader in its field. Recently raising funding, it's set to expand even further, focusing on AI-driven tech and growing its global community.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2021
$130m
SERIES C
Jul 2019
$20m
SERIES B
Total funding: $195m
Company benefits
- Flexibility and time off: In addition to a generous PTO policy, Picsart provides time off for maternity, paternity, sick leave, and mental health days
- Rewards packages: We want our employees to share in the rewards of Picsart's success, so we recognise both team and individual performance
- Professional & personal growth: Picsart provides growth opportunities including: Training, online education and certification programs, coaching opportunities, and mentorships
Company HQ
Hallandale Beach, FL
Leadership
Hovhannes Avoyan
(Co-Founder & CEO)Bringing more than 25 years of experience in computer programming and global business management. Prior to Picsart, they founded five other startups, all of which had successful acquisitions by global companies including Lycos, Bertelsmann, GFI, Teamviewer, and Helpsystems.
Artavazd Mehrabyan
(Co-Founder & CTO)Prior to founding Picsart, they worked as Chief Software Architect at Sourcio, the Virtual Solutions Global Services, and Lycos Europe.
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