Senior Lifecycle Marketing Manager, Earnest

• 6+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
• 4+ years of experience developing lifecycle/CRM engagement program
• Proven ability to present campaign strategies, performance, and recommendations to senior leadership
• Experience developing marketing plans that balance financial objectives and customer experience goals
• Expertise in audience segmentation and targeting using database and real-time event data
• Strong data analysis skills and knowledge of BI tools such as Looker or Tableau
• Experience with enterprise marketing automation tools — Braze preferred (others valuable: Iterable, Customer.io, Salesforce Marketing Cloud, Adobe Campaign, Eloqua, Responsys)

Desirable

• The Senior Lifecycle Marketing Manager position will report to the Director of Performance Marketing
• Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing through new channels and capabilities
• Own customer journey development, including strategy, creative briefing, audience segmentation, journey pathing, campaign execution, creative testing, analytics measurement, and campaign performance readouts
• Collaborate cross-functionally with Product, Data & Analytics, Client Happiness, Creative, and Legal teams to deliver high-impact lifecycle programs
• As the Senior Lifecycle Marketing Manager, you will play a strategic role in shaping the customer journey and executing lifecycle campaigns that drive deeper engagement, retention, and customer lifetime value across Earnest products
• You will be responsible for leading some of Earnest’s most important initiatives, ensuring flawless campaign execution, delivering revenue and engagement growth, and driving innovation across lifecycle marketing strategies