Brand & Marketing Coordinator, Origin Coffee
Salary not provided
Junior and Mid level
London
More information about location
3 days a week in office
Coffee roastery and retailer
Job no longer available
Coffee roastery and retailer
101-200 employees
B2CHospitalityRetailB2BFoodConsumer GoodseCommerce
Job no longer available
Salary not provided
Junior and Mid level
London
More information about location
3 days a week in office
101-200 employees
B2CHospitalityRetailB2BFoodConsumer GoodseCommerce
Company mission
To make every cup of coffee exceptional.
Role
Who you are
- Experience in premium lifestyle / hospitality brand within similar role
- Strong cross-functional collaboration experience across internal and external teams
- Excellent project management skillset, with an ability to prioritise short term and longer-term tasks
- Strong presenting styles and communication skills
- Is a great ambassador for the company: living and breathing the values
- You are highly organised. You can take on a number of different tasks and feel comfortable with prioritising and managing the expectations of those around you
- Customer-first mindset: you always put yourself in their shoes when it comes to how you approach a task
- You have a creative eye and can work well with designers to brief and deliver great, on-brand work
- Understanding of the print process
- Understanding of packaging development
- Burgeoning strategy skills - able to understand how the work you do, drives our strategic priorities
- Great communication skills – you know who to involve and when, you set them up clearly with the information and expectations that they need to deliver
- Great taste - you intuitively understand what is on and off brand for Origin
- World-class people skills. You can build strong relationships with Origin teammates from across the business to support the work you do
- An entrepreneurial spirit. You understand how your work impacts the business and you feel empowered by your successes and motivated by your mistakes
- A strong sense of personal responsibility – you own your work and are excellent at managing up, down, and across
- Passion, energy, and aspiration in line with Origin values, products, brand, and customers
- Thrives on positive change and able to manage self under pressure
- Willingness to own and drive your own personal development plan and open to asking for and accepting feedback on performance
- World-class people skills, you love to build relationships and you recognise their value. You can build strong relationships with Origin teammates from across the business as well as our wholesale partner network to support the work you do
What the job involves
- The Brand & Retail Marketing Coordinator is an integral role which supports all the ways in which we engage with our customers and represent Origin within the Speciality coffee industry
- Reporting into the Senior Brand Marketing Manager, this is a hands-on role which is responsible for planning, creating, and executing great marketing activity across our coffee shops and other D2C channels
- It also supports the Snr Brand Marketing Manager with implementing the overall marketing and brand strategy
- Working across departments and pulling together different team members and ensuring everything stays on track, the role will manage and implement retail and broader D2C focussed brand campaigns focussing on ways we can drive brand awareness and increase product sales and loyalty
- The Brand Marketing Manager is integral in delivering excellence across retail. We see our coffee shops as the biggest brand advertising vehicle we have
- They are not only there to serve our community of daily coffee drinkers, but they also act as a window to our ecommerce business and a showcase for both new and existing wholesale customers
- They are the beating heart of our business and an integral part of how we represent our brand
- This role requires a deep understanding of the brand vision and identity, strength in cross-team collaboration, critical thinking, and a deep curiosity and understanding of our customers
- Brand:
- Support the Snr. Brand Marketing Manager in executing projects and campaigns associated with the wider marketing strategy
- Act as the brand guardian for all brand touchpoints and ensure they are in line with visual guidelines. Share guidelines and offer support to all internal teams to ensure that every aspect of Origin’s external and internal communications represent the brand identity
- Act as the day-to-day support for the Origin Coffee PR agency
- Support the Snr. Brand Marketing Manager in keeping the marketing calendar fully up to date
- When required work with Origin’s Creative agency to deliver design briefs
- With the support of the Snr. Brand Marketing Manager, build and execute our new store opening marketing and PR plan
- Take responsibility for all D2C packaging and labelling requirements for new coffee releases and support the Snr. Brand Marketing Manager with the broader packaging development lifecycle
- Support the Snr. Brand Marketing Manager in developing and nurturing new brand partnerships for Origin Coffee
- Retail:
- Be the go-to contact for the coffee shops for anything marketing-related
- Support the shop managers with representing the Origin brand in the best possible way, from creating instructions for how best to present the retail displays, to sharing guidelines about a new campaign launch
- Create in-store assets for all brand related items – from campaign POS to updating drinks menus or opening times. Working closely with the Junior Graphic Designer to do so
- Carry out regular shop visits (in person and/or remotely) to check on the visual standards and ensure they are always on point. You will have a critical eye and always ensure each store is following guidelines and always has the correct messaging
- Ensure you are checking in with every GM by phone or in person at least once per week
- Be the go-to contact for all local marketing opportunities. You are always striving to build and strengthen each Origin coffee shop within its local community through building a network of contacts and relationships
- Build and foster our local coffee shop communities through an engaging events program which showcases Origin brand as a leader in speciality coffee
Salary benchmarks
Our take
Origin Coffee stands out from the many artisan coffee makers on the market with a dedication to progressive coffee culture that predates many of the high-street vendors. Dating back to 2005, the company started out working with Fairtrade, Organic, and Rainforest Alliances to source its beans. To this day, the seasonal collections developed in those early years are still going strong.
Origin achieved B Corporation status in 2020. It has been using this as a starting point to expand its services to food menus and educate the public about Fairtrade and the sourcing of sustainable ingredients. Having spread out from its place of origin of Porthleven, the company has opened several major locations across England and Scotland, signalling a growing national presence.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
B Corporation
Company
Company HQ
Porthleven, UK
Leadership
Tom Sobey
(Owner)Founded Origin Coffee in 2005. Prior to this, they worked at their father's coffee business.
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