Director of Growth Marketing, Alation
$173.2-233.9k
Office located in Redwood City, CA
Enterprise data intelligence solutions
Posted today
Enterprise data intelligence solutions
501-1000 employees
Posted today
$173.2-233.9k
Office located in Redwood City, CA
501-1000 employees
Company mission
To help businesses and institutions to get better value from their data, improving outreach and profit by combining human potential with modern data intelligence.
Role
Who you are
- 8+ years of B2B SaaS marketing experience with a focus on growth, demand generation, or digital acquisition in enterprise sales-led environments
- Proven success driving pipeline and revenue in companies scaling from $50M–$250M+ ARR
- Deep expertise in digital channels (SEM, paid social, display), performance analytics, CAC/LTV modeling, and marketing funnel optimization
- Strong analytical skills with experience across Martech/CRM platforms (e.g. Salesforce, Marketo, Google Analytics, 6sense)
- A collaborative, entrepreneurial mindset and experience working cross-functionally across sales, product, and marketing
- Experience hiring and developing high-performing growth or demand gen teams
What the job involves
- We are looking for a strategic and execution-oriented Director of Growth Marketing to lead Alation’s digital demand engine
- This is a high-impact leadership role, reporting directly to the Chief Marketing and Strategy Officer and sitting on the CMO’s leadership team
- You’ll collaborate across marketing, sales, and product to drive efficient pipeline growth that converts to revenue
- Own Paid Media & Digital Performance: Oversee high-performing campaigns across paid search, paid social, display, and retargeting to achieve customer acquisition and funnel conversion goals. Continuously test and optimize acquisition efforts through audience segmentation, A/B testing, and conversion rate optimization
- Drive Data-Driven Growth: Analyze campaign performance leveraging insights to improve targeting, engagement, messaging, and ROI. Own performance reporting, regularly presenting results, insights, and recommendations to executive leadership
- Partner Cross-Functionally: Collaborate closely with product marketing, content, regional marketing and operations to align strategies, messaging, and execution across the buyer journey
- Manage Budget & Resources: Strategically allocate and manage campaign budgets to maximize performance, efficiency, and revenue impact
- Build the Growth Marketing Function: Hire, develop, and lead a high-performing growth team, including demand generation and paid acquisition
Our take
While companies continue to gather huge volumes of data on customer behavior, efforts in leveraging said data are often hindered by data access and interpretation, which ultimately leads to incomplete datasets.
Alation is a machine learning powered data catalog. It pulls together all a company’s key data from popular sources like Oracle, Spark and Tableau, and presents it on its platform. This means that users can search for multiple strands of data on just one API. Its services include data governance, digital transformation, and data discovery.
With both the data catalog and data analytics market growing rapidly at a 25% annual growth rate, Alation finds itself in a very strong position having shown triple digit growth for four years running. The platform is used for diverse purposes by Pfizer, FinnAir, Pepsico, Salesforce, American Express and BMW.
It’s this range of applicability, from weather-induced flight delay prediction to rare disease identification, that has led to investments resulting in a valuation of $1.7B. Though it's not the only company of its ilk on the market, with the likes of Informatica, Aginity and Alteryx all competing, Alation’s rapid year-on-year growth, solid investment from the likes of Japanese data communications leader NTT DOCOMO and an elite customer base bodes well for the company's future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2022
$123m
SERIES E
Jun 2021
$110m
SERIES D
Total funding: $315m
Company benefits
- Health and Wellness: health insurance; dental insurance; vision insurance; life insurance; short-term disability; long-term disability; wellness program; FSA account; HSA account; fitness subsidies
- Vacation and Time Off: paid vacation; paid holidays; personal/sick days; maternity leave; leave of absence
- Financial and Retirement: 401(k); company equity; performance bonus
- Professional Development: promote from within; lunch and learns
- Office Life: flexible work hours; remote work opportunities; commuter benefits program; casual dress; happy hours; snacks; some meals provided; company outings
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Satyen Sangani
(CEO)Having studied at Columbia, they worked at Morgan Stanley, Texas Pacific Group, and Andale, before an MSc at Oxford. They then worked as a VP at Oracle for over 9 years prior to co-founding Alation in July 2012.
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