Vice President of Global Field Marketing, Fastly
$296.5-370.7k
More information about location
3 days a week in office
Edge cloud platform
Open for applications
Edge cloud platform
1001+ employees
Open for applications
$296.5-370.7k
More information about location
3 days a week in office
1001+ employees
Company mission
To build a better internet — a safe place where good can thrive.
Role
Who you are
- 15 + years of experience leading growth marketing at multiple technology companies
- Proven experience in field marketing and growth marketing within the technology or cloud services industry
- Excellent leadership and team management skills, with a track record of building and motivating high-performing marketing teams located throughout North America, EMEA and APAC
- Exceptional communication and collaboration skills with the ability to work effectively across different departments and regions
- Demonstrated success in developing and executing marketing strategies that drove new customer acquisition and customer expansion in a high growth multi-product company
- Strong analytical skills and experience: developing a culture of creative experimentation and analytical optimization
- Constantly raising the bar, seeking ways to achieve next quarter’s and next year’s goal
- A strong bias to action and sense of curiosity
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
- If you are a strategic thinker, a collaborative leader, and have a passion for driving growth in the dynamic technology landscape while maintaining a tight alignment with sales, we invite you to apply for the position of VP, Global Field Marketing
What the job involves
- The VP of Global Field Marketing will be a key driver in Fastly’s success by spearheading innovative marketing strategies that drive growth in both existing and new markets
- You will partner closely with Sales leadership teams across each region to build and evolve marketing plans that drive pipeline for sales and acquire new customers for the business
- You will lead a team of global marketers who are responsible for executing region-specific strategies and investment plans across Fastly’s markets worldwide
- Charter/Goals:
- Drive growth in opportunities and pipeline for sales:
- New customer acquisition
- Existing customer expansions
- Customer Intimacy and Preference
- Develop and execute a comprehensive marketing strategy aligned with Fastly's overall business goals, and regional / segment market opportunities
- Identify market trends, customer needs, and competitive landscape to inform marketing strategies
- Work closely with the Sales team and leadership to ensure marketing efforts convert into real opportunities down the funnel
- Build a sustainable, scalable, repeatable growth engine that will help accelerate Fastly’s business
- Lead and coach teams high performance teams across geographies
- Work closely with cross-functional teams, including marketing, sales, sales development, and product, to drive growth
- Build a culture of rapid experimentation, creativity and ability to be on the forefront of growth innovation. Collaborate with marketing operations and campaign management to conceptualize and test new experimental campaigns that can help drive revenue at higher efficiency as we scale
- Be the trusted voice of truth about what’s working in growth and what isn’t
- Understand and improve Fastly’s funnel and unlock additional opportunities to scale
- Establish key performance indicators (KPIs) that measure both marketing and sales effectiveness, providing regular reports on the overall impact on pipeline and bookings
- Use data-driven insights to identify opportunities for improvement, optimize campaigns and processes for growth
- Develop and manage marketing budget, allocating resources effectively to maximize return on investment (ROI)
- Event engagement:
- In-person / virtual / hybrid
- Fastly, partner and 3rd party events
- Pre- and post-event GTM alignment
- Marketing / SDR / sales integrated plays, aligned to biggest growth opportunities per target account
- Local demand generation
- Collaborate with Marketing and Sales Operations to develop and execute growth plays
- ICP + intent
- Key decision maker career lifecycle tracking
- Complementary technology partner plays
- Competitive
- Creative experimentation, analytical optimization to increase ROI and LTV
Application process
- Anticipated Posting Close Date*: March 12, 2025
- *Job posting may close early due to the volume of applicants
Our take
Internet users around the world have come to expect personalized, real-time digital experiences, but delivering these quickly and securely, while maintaining quality, can be a difficult task for businesses.
Fastly enables the companies to deliver fast, secure, and scalable online experiences. Its edge cloud platform moves data and applications closer to end-users — improving the user experience, putting the power back in developers’ hands, and enabling clients to focus on growing their businesses.
The company has helped several high-profile businesses, including Reddit, Pinterest, Stripe, Epic Games, and more. Its offering is well-regarded in the space, demonstrated by it being named a 2022 Gartner® Peer Insights™ Customers’ Choice for Global CDN, as well as a Leader in The Forrester Wave™: Edge Development Platforms, Q4 2023 report.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2019
$40m
SERIES F
Jul 2018
$40m
SERIES F
Total funding: $259m
Company benefits
- Competitive PTO Policies
- Remote or Hybrid Work
- Generous time off for parental leave
- Full medical, dental, and vision coverage
- Short- and long-term disability insurance
- Mental health resources
- 401(k)/retirement plans
- Employee stock purchasing plans (ESPP)
- Reimbursements for learning and development programs
Company HQ
China Basin, San Francisco, CA
Leadership
Artur Bergman
(Chief Architect and Executive Chairperson)Served as the company's CEO until changing roles in 2020. Previously served as CTO at Wikia, and was a Board Member at OpenID Foundation
Salary benchmarks
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