Senior Field Account Based Marketing Manager, WEKA

• 8+ years of experience in regional field marketing role, account-based marketing ideally supporting a B2B, enterprise sales force in the technology industry
• Deep understanding of US-West market dynamics, trends, and customer behaviors
• Proven ability to build and execute high-impact field marketing programs that drive pipeline growth
• Strong collaboration skills, with the ability to work cross-functionally across marketing and engage effectively with all levels of Sales, from individual reps to senior leadership
• Highly organized with the ability to manage multiple projects, prioritize effectively, and adapt to shifting business needs
• Thrives in a fast-paced, high-growth environment, demonstrating agility and a proactive, solutions-oriented mindset
• Familiarity with marketing automation tools (e.g., Demandbase, 6Sense) and CRM platforms (e.g., Salesforce, Clari)
• Ability to travel up to 20%

Desirable

• You will develop and execute strategic field marketing initiatives that drive pipeline growth, support the sales process from prospecting, expansion, and closed won business and align closely with revenue goals
• As the primary liaison between field sales, SDR, and partner teams, you will ensure marketing strategies are tailored to regional business objectives, aligned to partner initiatives, and customer outcomes
• Plan and execute regional Field Marketing Campaigns: develop and deliver regional demand generation programs, including local events, partner engagements, ensuring messaging and branding alignment
• Account-Based Marketing (ABM) Strategy: Develop and implement ABM strategies to acquire and expand top Enterprise Named accounts in close partnership with sales
• Campaign Management: Oversee the development and execution of multi-channel campaigns to enhance customer engagement and strengthen account relationships
• Audience Targeting and Engagement: Leverage data to identify key decision-makers and influencers, tailoring outreach and content strategies to drive engagement
• Program Execution: Lead end-to-end event execution, including venue and vendor selection, contract negotiation, speaker coordination, logistics, list pulls, email campaigns, budget reconciliation, and post-event follow-up
• Cross-functional Alignment & Collaboration: Partner with sales, product marketing, corporate marketing to ensure alignment of field marketing strategies with overall business goals
• Performance Tracking: Monitor campaign execution, track KPIs, and track effectiveness of marketing efforts, optimize strategies based on results to drive continuous improvement
• Budget Management: Manage field marketing budgets effectively, ensuring maximum impact and ROI on regional initiatives

• Care package received upon hire: backpack, multiple shirts etc.
• 401(k)
• Stock options available
• Cellular phone plan coverage
• On and off-location meal perks
• Dental, vision, life & disability insurance
• Work-related travel reimbursement
• Flexible spending account
• Parental leave
• Professional development assistance
• A tech stack with Laptop or PC of choice, up to 2 monitors, office phone, headset
• Work from home opportunities
• Health insurance
• Career development
• At least one offsite event per quarter with spontaneous office gatherings regularly

Total funding: $465.1m

For data-driven organizations, WEKA supplies a platform for storing, processing and managing data across the cloud and on-prem. As an AI-native platform, it supports the transformation of data silos into pipelines capable of fuelling next-gen workloads like AI and HPC.