VP of Product Marketing, Pendo

• Previous people management experience in a pure product marketing role for a SaaS business
• The ability to understand and articulate technical concepts and translate these into compelling, commercial, customer focussed communications
• Data driven, measured and results focussed
• Experience of presenting product marketing plans and concepts at board level
• Strong understanding of all elements of the product marketing process
• Ability to work independently and as part of a team

Desirable

• Responsible for successfully launching new solutions into the market with a competitive win rate, helping create demand and ensuring that sales, marketing and customer success are consistent on messaging, pricing and packaging
• Strategy; you’ll build and execute, through your team, a product marketing strategy to help improve the success of our solutions in the market
• Management; lead, develop and inspire a team of product marketers
• Product Champion; help inform the overall marketing strategy with valuable product marketing intelligence. Be the evangelist, internally and externally, for our full solutions set and monitor the performance of solutions to educate key stakeholders
• Customer Research; build detailed persona’s and gain a deep understanding of the markets we serve to help inform sales and marketing activities
• Competitor Intelligence; build and keep up to date a competitor comparison matrix. Using this intelligence to inform new product development, pricing strategies and marketing tactics
• Product Messaging; using customer research and competitor intelligence, develop product positioning and messaging, including differentiators and use cases
• GTM; work closely with sales and marketing teams to create and support the go-to-market strategy
• Stakeholder Management; work collaboratively with a wide range of stakeholders and regularly present to the board
• Work with product managers, engineers, and sales teams to ensure that products are launched and marketed successfully
• Developing and executing marketing campaigns that are effective in generating leads and driving sales
• Work with Product to ensure products are priced competitively and packaged in a way that meets the needs of the target market
• Tracking and analyzing the performance of marketing campaigns to identify areas for improvement
• Develop and implement metrics to measure the effectiveness of campaigns