Associate Director of Paid Social, Zeta Global
$90-110k
+ Equity
The AI marketing cloud
Job no longer available
The AI marketing cloud
1001+ employees
Job no longer available
$90-110k
+ Equity
1001+ employees
Company mission
To enable brands to build repeatable and scalable programs that accelerate business growth, efficiently, and effectively, and drive higher ROI on their marketing investments.
Role
Who you are
- 4+ year of hands-on experience with Facebook Ads Manager
- Experience with TikTok, Snapchat, and YouTube is a plus, but not required
- Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management
- Strong written and verbal communication skills. You should speak with authority and feel confident in your ability to convey nuance
- Strong quantitative skills with meticulous attention to detail
- BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)
What the job involves
- The Associate Director, Paid Social is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients
- This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, and Snapchat ad campaigns
- Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms
- You will leverage your knowledge of paid media to position campaigns for success and find creative solutions to problems
- You will be entrusted with a large amount of discretion to make informed ad management decisions as you see fit, rooted in your knowledge of the social marketing ecosystem
- This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta’s business units
- Build and manage paid social campaigns in alignment with media plans
- Act as the primary contact and media expert for clients representing your assigned accounts
- Make swift optimizations to ensure optimal pacing and performance
- Provide clients with actionable insights and recommendations based on campaign goals and best practices
- Leverage Zeta’s Data Cloud to identify and target additional audiences for scale
Our take
Zeta Global is a cloud-based AI marketing platform helping companies acquire, grow and retain customers more efficiently. Its flagship Zeta Marketing Platform (ZMP) combines identity resolution, consumer intelligence, and omnichannel activation into a single platform. Using one of the industry's largest proprietary database and advanced AI, Zeta makes personalized marketing simple for enterprise brands worldwide.
Its platform is particularly valuable in today's privacy-first, data-driven marketing environment. It helps brands understand individual customers and deliver relevant experience across every channel, from email and SMS ot digital and social. Serving top advertisers and Fortune 500 companies, Zeta turns complex data into actionable insights, so markets have a deeper relationship with their customers and drive measurable results in a competitive landscape.
Recently, Zeta expanded its capabilities with acquisition of Marigold's enterprise software business, adding over 100 enterprise clients and new loyalty and engagement tools. This strenghten's Zeta's "One Zeta" model, creates cross-selling opportunities, and extends its footpirnt in EMEA and APAC. Also backed by strong AI investments, a massive proprietary identity graph, and consistent revenue growth, Zeta is in a good position to help brands deliver smarter, more personalized marketing at scale for years to come.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company HQ
Midtown South, New York, NY
Leadership
David A Steinberg
(Co-Founder, CEO & Chairman of the Board)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Co-Founder, Vice Chairman of ther Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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