Paid Media Executive, Boden
Office located in Boden House, London
British style clothing
Job no longer available
British style clothing
501-1000 employees
Job no longer available
Office located in Boden House, London
501-1000 employees
Company mission
To create clothes that bring colour to our customers' wardrobes and fun to their lives.
Role
Who you are
- An understanding of the broader role of marketing and how partnerships can drive forward retailers
- Outstanding organisational and project management skills
- A keen eye for an opportunity, with a natural commercial curiosity
- A love of all things tech, with an eye for detail
- Someone who takes a lot of pride accuracy and promptness
- Creative flair and confidence with a positive attitude
What the job involves
- Deliver a best in class affiliate and partner programs, working hand in hand with agency partners
- Manage promotional and creative workflows within the affiliate channel
- Work with the agency and the wider digital marketing team to ensure that we’re working towards a roadmap of continuous improvement and performance
- Ensure that everything we do in the affiliate space performs in line with expectations (exceeding will always be nice!) and that we’re always looking at how we can integrate learnings back into future campaigns
- Maintain a clear relationship with our feed management partner to ensure our partners always have up to date product data
- Work with the agency to validate conversions and report back on performance
- Reporting to the Senior Paid Media Manager. This role will have a laser focus on driving incremental value from affiliate activations through innovation, best practise implementation and integration of our business data, to drive long term incremental performance
- This is a perfect role for someone wanting to take a step into the world of digital marketing, with a focus on partnerships and technology, to drive impact!
Salary benchmarks
Our take
Initially set up as a mail order company in 1991, Boden has since become a major UK fashion brand specialising in quality clothing designed to stand the test of time. It has 1.8 million active customers worldwide and has attracted high-profile buyers, including Kate Middleton, Michelle Obama, and Holly Willoughby.
Previously relying on catalogue sales, they were unable to achieve the real-time responsiveness vital in today’s retail industry. As a result, in the past few years, Boden has heavily invested in modernising its IT systems and created a new way to capture data online. Having adapted to changing consumer behaviours, now 95% of its sales occur online, enabling it to compete with the growing number of e-commerce competitors like ME + EM and Mint Velvet.
This new digital approach has not been Boden's only success in recent years. Traditionally, many UK retailers have failed to gain a foothold in the US. However, the company’s quintessential British branding has successfully set it apart, leading to Boden’s US sales already overtaking those in the UK, and the business continues to grow faster there.
Moving forward, Boden is overcoming a 2023 dip in sales triggered by an unneeded menswear revamp that lost sight of its core customer base. It is now reverting back to its classic formula and is planning on further expansion in the US, determined to double sales in the next few years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Company benefits
- Flexible Hybrid Working
- Targeted Annual Bonus Scheme
- Generous Boden Clothing Allowance & 30% Discount on All Current Clothing Ranges
- Holiday Increase With Years of Service
- Portal With An Array of Discounts & Cashback Offers on Retail & Entertainment
- Group Personal Pension Scheme & Life Insurance Cover
- 24/7 Virtual GP Service For You & Your Household
- Free Onsite Parking, Teas & Coffee Stations & Subsidised Café With Free Toast For Breakfast
Company HQ
London, UK
Leadership
Johnnie Boden
(Creative Director)Started Boden in 1991 from their kitchen table with an eight-piece menswear collection, and has since expanded the company to the titan it is today.
Share this job
View 6 more jobs at Boden