Associate Director of Earned Media Strategy, Wpromote

$95-110k

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance

Mid and Senior level

Remote from US

More information about location

Digital marketing firm specializing in customer acquisition

Job no longer available

Digital marketing firm specializing in customer acquisition

501-1000 employees

B2BMarketingAdvertisingData Analysis

Job no longer available

$95-110k

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance

Mid and Senior level

Remote from US

More information about location

501-1000 employees

B2BMarketingAdvertisingData Analysis

Company mission

To drive transformational growth for brands who Think Like A Challenger.

Job

Company

Role

Who you are

Minimum of 4 years of experience in SEO and Content Marketing
Relevant industry experience in SaaS or Financial Services
Experience managing a fully-integrated digital campaign utilizing cross-channel insights
Bachelor's degree (BA/BS) or equivalent practical experience
Strong boardroom presence and ability to communicate with C-suite executives on the client-side to thoughtfully explain strategy, purpose and results
Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
Strong analytical mindset with experience in advanced measurement and reporting tool with Adobe Analytics
A track record of leading successful new business pitches that demonstrate unique strategy opportunities and ultimately generate growth
The ability to use consumer insights data, customer journey maps, organic performance, and key trends to inform the development of strategies and plans
Solid time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly
Excellent oral, written, and interpersonal communication skills; including strong presentation skills

What the job involves

We are searching for an Associate Director of Earned Media Strategy to work on a top five Enterprise client and lead their Holistic Search strategy across channel disciplines including SEO, Content Marketing and Paid Search
This role will focus on cross-channel collaboration to identify and lead on-site strategy, content marketing and development and integration with Paid Search
Serving as executive leadership on a key account and be accountable for client success
Developing strategic roadmaps that combine tactics and KPIs for SEO, Content Marketing & Paid Search
Working closely with a Data Strategy & Analytics team to develop and measure testing roadmaps, glean insights from custom dashboard and conduct ad-hoc analyses
Collaborating with a Paid Media Strategy lead & relevant Paid Media Channels for strategic alignment and tactical co-activations
Partnering with Channel teams to ensure all digital channels are prioritizing goal-oriented tactics, proactively measuring return on investment/effort and pivoting when needed
Leading campaign kick offs and create/review/approve campaign briefs prior to kick-off
Auditing existing digital campaigns within a client’s owned channelsCollaborating with Product & Engineering to develop critical applications and automations to serve both internal and external processes
Reporting to Director of Earned Media Strategy and other upper executives on key client service pillars: same-store growth, retention, new business and partnerships

Our take

Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favour the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focusing too heavily on blindly meeting KPIs as opposed to providing accurate and optimised data insights.

Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.

Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognised as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

-12% employee growth in 12 months

Glassdoor (3.9)

Company

Company benefits

Unlimited PTO
Half-day Fridays every Friday
3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
401(k) with company matching
Free, confidential Employee Assistance Program
Free weekly virtual workout classes
100% paid parental leave policy for birth, adoption, and foster placement
Medical and dependent care FSAs
Wprotege mentorship program
LinkedIn learning and access to internal training and development
Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards

Company HQ

El Segundo, CA

Leadership

Michael Mothner

(Founder & Board Member)

Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.

Andrea Bendzick

(CEO)

Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.

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