Paid Social Acquisition Lead, Peanut

Salary not provided

Senior level

London

A safe space for women to meet and find support

Job no longer available

A safe space for women to meet and find support

21-100 employees

B2CMarketplaceNetworkingSocialSocial MediaFemtech

Job no longer available

Salary not provided

Senior level

London

21-100 employees

B2CMarketplaceNetworkingSocialSocial MediaFemtech

Company mission

Peanut's mission is to build a community of women, who happen to be mamas. It facilitates conversations that women want and need to have. Motherhood can be challenging, and its focus is to reduce these feelings and empower women to unite, all over the world.

Job

Company

Role

Who you are

Proven paid social experience with consumer or women-led brands
Track record working with key channels e.g. Instagram, TikTok, Facebook etc
Familiar with Periscope, Tableau or an equivalent data visualization platform
You are comfortable with project management, numbers and have a passion for processing and analyzing data
Ambitious and you love working towards growth targets in a fast paced startup
A source of knowledge regarding the latest developments in performance marketing
You are positive and tenacious with a 'can-do' attitude and a flexible approach
Familiar with Google Suite and design tools like Canva and Figma

What the job involves

Lead, develop and maintain all aspects of User Acquisition on paid social channels (Instagram, Facebook, Tiktok, etc); including channel management, audience building, media buying, creative ad ideation, and testing
Analyzing campaign performance data to provide actionable insights and business recommendations
Pulling and creating data reports and documents to showcase performance and provide in-depth analysis of results
Help launch and guide user acquisition in new, exploratory markets and channels
Proactively contribute to team meetings, team initiatives, and knowledge sharing

Salary benchmarks

Our take

Communities like Reddit are being disrupted by those that are more tailored to their users. Peanut's laser focus on women and mothers is a good example of how to be differentiated. Its app began as a tool for mothers to find friends, but has evolved into a social network now used by 1.6 million women to discuss a range of topics, from pregnancy and parenthood to marriage and menopause, and everything in between.

Since 2020, Peanut has seen engagement across its app increase by 30% and content consumption increase by 40%. Its total community also grew from 1 million users in 2019 to 1.6 million by 2022.

The company will try to meet users where they are with the development of more video networking features, potentially with technology built in-house. Other plans for new capital include improvements to the social discovery aspects of its app, the development of a web version of Peanut, and the creation of more groups beyond those focused on fertility and motherhood, which have so far been core to the Peanut experience.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Top investors

67% female employees

13% employee growth in 12 months

Glassdoor (2.9)

Company

Funding (2 rounds)

May 2020

$12m

SERIES A

Nov 2019

$5.3m

SEED

Total funding: $17.3m

Company benefits

Work from home opportunities

Company HQ

London, UK

Leadership

Michelle Kennedy

(CEO)

Previously Deputy CEO of Badoo (dating-focused social network) and Board Advisor of Bumble.

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