Senior Manager of Product Research & Insights, Coterie
$120-150k
+ Equity
Straight-to-consumer sustainable diapers
Job no longer available
Straight-to-consumer sustainable diapers
21-100 employees
Job no longer available
$120-150k
+ Equity
21-100 employees
Company mission
To create smart, high-performing products that make parents’ lives easier.
Role
Who you are
- Bachelor's or Master's degree in market research, statistics, psychology or a related field, or background in engineering and experience in product research & development
- At least 5 years of experience in a similar role, with a strong background in consumer research and insights for consumer products. Ideally with experience in the baby care industry (including but not limited to diapering products), personal care or other absorbent products
- Strong project management skills, with experience being part of cross-functional teams
- Excellent communication and collaboration skills
- Strong analytical and problem-solving skills, with the ability to go deep into data to understand the why behind test results
- Must combine both the quantitative analytical skills with the qualitative and softer understanding of consumer behavior, emotions, unarticulated needs and pain points
- Experience with product design attributes and sensory testing is a plus, as well as diary testing for product performance evaluations
- Proficient in Survey Monkey or similar survey platforms
- Experience managing suppliers and vendors
- Ability to work independently and prioritize multiple projects
What the job involves
- Reporting to the VP, Product Development, the successful candidate will work closely with cross-functional teams to deliver actionable insights that drive business decisions
- Own the design, execution, and analysis of all consumer research related to new product qualification and product launch tracking for Coterie
- Work with Product Marketing and Product Development teams to design consumer qualification plans for initiatives at different stages (from exploratory to design validation), and recommend specific test designs for each case to answer the business questions / drive business decisions
- Decide when a test will be conducted in-house and when to rely on suppliers for design and execution
- Design, program, and analyze surveys using Survey Monkey or similar platforms, including programming logic and segmentation of test results if the test is conducted in-house
- Assess supplier capabilities, review supplier quotes and timelines, provide input on questionnaire design, supervise test execution and timelines, and vet the analysis if the test is run with a 3rd party
- Share insights and learnings from all consumer tests with the pertinent stakeholders and provide recommendations and implications for projects
- Develop and maintain research project timelines, ensuring tests are completed on time and within budget
- Continuously improve the insights and research process to increase efficiency and quality
- Stay up-to-date with the latest research methodologies and trends in the industry
Our take
Two companies have dominated the American diaper industry since 1985, leaving little room for innovation. Inspired by a cashmere-soft diaper he discovered in Japan, Frank Yu founded Coterie to give the industry a shakeup.
The companies sells itself on two fronts - design and sustainability. Initially just selling diapers before moving to offer training pants and wipes as well, it boasts greater absorbency and comfort as well as carbon offsetting for every order, and uses recyclable materials where possible.
While the features it offers may not seem revolutionary in other markets, Coterie is modernizing within an industry with only legacy players for competition. In fact, within three years of launching, its sales amounted to 1% of the diaper industry. With strong backing, including from notable celebrity parents Ashley Graham and Karlie Kloss, it can expect to build on this number as time goes on.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Jun 2022
$23.8m
SERIES A
Nov 2020
$2.8m
SEED
Total funding: $34.6m
Company benefits
- Medical, dental, and vision insurance
- Meaningful equity stake
- Unlimited paid time off
- Remote-first work environment
- 16 weeks paid parental leave
- Maven family planning support
- 401(k) with company match
- Home office stipend
- Employee discount
Company HQ
Hudson Square, New York, NY
Leadership
Frank Yu
(CEO)Former Investment Banker at Macquarie Group and Credit Suisse.
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