Whilst brick-and-mortar sports stores still exist across the world, many people choose to access specialist sports and outdoor equipment brands online due to the ease of access and the wide variety available. Despite the popularity of sports specialist webshops, growth is often slow due to the lack personalized customer experiences and expert advice.
Signa Sports United (SSU) acquires sports specialist webshops and eCommerce platforms, aiming to accelerate their growth by customizing each platform for the activity that it represents. This is achieved by SSU’s framework for personalized customer experiences, logistics for a wide range of delivery options, and on-demand specialist advice.
Whilst online sports specialist commerce platforms are nothing new, SSU stands out with its approach of curating, acquiring, and optimizing regional brands for maximum performance. The company currently operates over 100 webshops across 20 different countries, representing over 1000 brand partners and over 7 million active customers.
Freddie
Company Specialist at Welcome to the Jungle
