Marketing Manager, Oscar Health

• 4+ years of relevant work experience applying behavioral economics, marketing, and test & learn to influence customer behavior
• 2+ years of experience using data and analytical capabilities to solve business problems & evaluate effectiveness and potential impact of marketing campaigns
• 1+ years of experience with marketing measurement including a/b testing, campaign performance, forecasting vs. actuals, statistical significance, optimization and setting up measurable campaigns
• 3+ years of experience identifying new and innovative ways to solve problems through marketing
• 2+ years of experience with channels - email, sms, direct mail, paid digital (social, sem,display, etc), website optimization both utilizing for campaigns and managing
• 2+ years of experience leading complex initiatives from concept to implementation, collaborating with cross functional partners along the way, and getting executive buy in
• 2+ years of experience creating presentations and presenting to senior leaders
• 1+ years of experience partnering closely with data science to develop and test marketing strategies
• Bonus points:

Desirable

• Oscar’s Data & Member Behavior team is a new and growing team in the tech organization that drives significant changes in member behavior that lead to better health outcomes and lower cost of care for our members
• We utilize data science, behavioral economics, and marketing techniques to develop novel interventions to influence how members engage with their health benefits and services
• We are a cross-discipline team including both data scientists and marketers
• We are uniquely positioned to do this given Oscar’s high member engagement, flexible touchpoints and channels with members, and emerging AI capabilities
• As a Behavior Change Marketing Manager you will own member campaigns end-to-end with your data science team members across all phases
• You are expected to be a highly autonomous, accountable, jack-of-all trades who can create and own amazing campaigns:
• Working with data science to develop targeting and segmentation strategies
• Identifying the right way to convey value propositions to different member segment
• Developing campaign strategy, journeys, channels, personalization, and actual copy
• Testing strategies including randomization, A/B testing, and use of things like behavioral economic and tone
• Ongoing optimization and refreshing of campaigns based on learnings from testing
• You will be accountable for campaign performance and will regularly present campaign metrics and qualitative outcomes to the leadership team
• You will coordinate with our partner marketing team to leverage established processes and best practices from the broader marketing team at Oscar Health; you will be an informal team member of the broader marketing organization
• You will report into the Senior Director, Data & Member Behavior
• Responsible for identifying, scoping, designing, executing, measuring and optimizing multichannel campaigns to achieve stated goals
• Monitor the performance of campaigns to determine the right optimizations and to inform future work
• Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders
• Design and implement a/b tests that meet statistical significance thresholds, analyze results and recommend future optimizations
• Collaborate with data scientists to create and test multi-channel marketing strategies for targeted segments
• Stay abreast of trends and best practices in key marketing channels including email, SMS, direct mail, digital & social, and website
• Directly or indirectly manage agency and vendor relationships including SLAs and outputs
• Compliance with all applicable laws and regulations
• Other duties as assigned