Senior Director of Marketing, Arctic Wolf

• The ideal candidate combines strategic marketing acumen with operational excellence, strong communication and negotiation skills, and a proven ability to manage complex partnerships and cross-functional relationships
• They bring experience within emerging channels, product familiarity, and a track record of driving measurable business impact through innovative, partner-centric marketing approaches
• This role requires someone who can balance visionary thinking with disciplined execution, build and lead high-performing teams, and influence outcomes across the business while evolving the next generation of Arctic Wolf’s partner marketing engine
• Strategic, cross-functional thinker who thrives in dynamic, fast-growing environments and translates complex priorities into clear, integrated channel marketing strategies
• Proven ability to influence and align senior stakeholders across sales, product, and marketing while addressing challenges directly and constructively
• Deep understanding of partner ecosystems, business models, and the marketing/sales funnel — including how to influence deal registration and partner engagement across emerging areas (MSP, Insurance, AWS/Alliances)
• Exceptional communicator and trusted advisor, able to build followership internally and externally as the visible advocate for emerging channel marketing
• Strong analytical mindset with the ability to interpret data, leverage tools like Tableau, and coach teams to turn insights into action
• Skilled at navigating ambiguity, fostering collaboration across global teams, and balancing strategic vision with hands-on execution
• Decisive, growth-minded leader with a “builder” mentality who drives outcomes and continuous improvement
• 8+ years proven experience in B2B field or partner marketing (experience working for cloud services/security technology company with mid-market focus a plus)
• Depth of experience in at least two of the following areas: MSP (Managed Service Providers), Insurance (Broker/Carrier) and AWS/Alliances (Amazon Web Services, other hyperscalers)
• 6+ years prior management experience
• Demonstrated ability to build effective working relationships with sales leaders, sales team members and the partner community
• Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers
• We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations

Desirable

• Our mission is simple: End Cyber Risk. We’re looking for a Senior Director, Marketing - Emerging Channels to be a part of making this happen
• The Senior Director, Emerging Channels plays a critical role in accelerating growth across Arctic Wolf’s key emerging channel segments — Managed Service Providers (MSP), Insurance, and AWS/Alliances — that will propel the business through its next stage of scale toward $1B in revenue
• As a senior leader within the Global Partner Marketing & Growth Studio organization, this individual drives the marketing strategy, alignment, and execution that supports growth within these emerging routes to market
• They will ensure clarity and prioritization of marketing investments and opportunities across MSP, Insurance, and Alliance ecosystems—serving as the connective tissue between marketing, sales, product, and partner leadership
• This leader will play a pivotal role in shaping how Arctic Wolf shows up and scales across these channels—developing differentiated value propositions, piloting new go-to-market programs, and innovating the frameworks that enable partners to grow with us
• They will champion partner-centric storytelling, thought leadership, and data-driven insights to evolve how we engage with, activate, and measure success across our emerging partner landscape
• Lead a team of emerging partner marketers, acting as a player-coach to scale these businesses into significant revenue drivers through integrated marketing strategy and execution
• Shape the marketing strategy for Arctic Wolf’s emerging channels, partnering closely with Growth & Revenue, Product, and Sales leadership to ensure each segment has a clear, differentiated value proposition and go-to-market plan
• Collaborate with Alliance/AWS, MSP, and Insurance marketing leads to build scalable, repeatable co-marketing frameworks that drive partner engagement, awareness, and demand generation globally
• Drive strategic alignment across key stakeholders (Revenue, Product, Partner, and Marketing leadership) to inform planning, prioritization, and investment decisions within emerging channel segments
• Build and deepen senior-level relationships across MSP, Insurance, and AWS/Alliances partners (e.g., Amazon Web Services, Chubb), representing Arctic Wolf Marketing as a trusted and strategic partner
• Develop and execute ambitious yet achievable marketing plans that fuel growth, guided by data-driven insights and a test-and-learn approach
• Pilot innovative marketing programs, from incentive-based campaigns to marketplace-led initiatives, that test and validate new ways to influence pipeline and strengthen partner collaboration
• Leverage data and insights to optimize programs, strengthen ROI, and inform future marketing investments across Arctic Wolf’s emerging channels
• Partner closely with growth marketing, product marketing, brand/corporate events, and technical marketing teams to unify messaging, planning, and accountability for performance across all emerging segments
• Collaborate with global revenue and marketing teams to integrate emerging channels into broader regional and global GTM strategies
• Elevate Arctic Wolf’s brand and partner advocacy across the ecosystem through storytelling, thought leadership, and partner-focused marketing innovation

• To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews
• Background checks are required for this position