Field Marketing Manager, Mirakl
Northern/MEA
More information about location
3+ days a week in office
Marketplace SaaS platform
Open for applications
Marketplace SaaS platform
501-1000 employees
Open for applications
More information about location
3+ days a week in office
501-1000 employees
Company mission
To enable businesses to significantly transform their e-commerce strategies and foster sustainable and profitable growth.
Role
Who you are
- 4+ years experience working with or for a Tech company or a B2B company in a regional marketing role
- Fluent in English, Swedish, Danish or Finnish is a plus
- Experience with lead acquisition and nurturing processes using Salesforce CRM, Hubspot, and social tools in an overall demand creation approach is a must-have
- Experienced in event management, from planning to execution and reporting
- Demonstrated success in supporting the field teams (sales, business development) as well as partner ecosystem in a fast-paced environment
- Excellent at handling complexity and working under pressure
- Ability to travel occasionally across Europe for events and internal meetings. Quarterly travel to the Paris office
- Excellent interpersonal and communication skills to represent the company in a positive and professional manner
- Ability to operate autonomously and work with multiple teams
- Eagerness to learn and hands-on mentality
What the job involves
- We are looking for a highly innovative and results-oriented Field Marketing Manager to join the Mirakl EMEA Marketing team and help support Mirakl’s growth in the region
- In this role, you will report to the EMEA Director, Field & Digital Marketing based in Munich and work closely with the extended EMEA Marketing team as well as the North & MEA Sales, Alliances, and Customer Success teams to plan and execute a wide range of marketing initiatives to generate and drive the sales pipeline
- You will work in close alignment with the regional sales leader with the main goal to help the sales team engage with leading retailers and wholesalers in the UK, Scandinavia and some MEA countries through innovative campaigns, events and compelling communications and content strategies
- Design the marketing plan for the UK, Scandinavia and MEA markets (targeting, communications and content, budget planning, events schedule, digital campaigns, analysis, and reporting of ROI) in alignment with Corporate and EMEA GTM and objectives
- Adapt the EMEA marketing strategy to your local specifics in alignment with the regional sales priorities and targets
- Plan and execute field marketing events/tradeshows that deliver ROI to the sales teams
- Work with the Digital Marketing team, Regional Business Development representatives and the Partner Marketing lead to create and roll out integrated campaigns (customized emails, webinars, Account-Based Marketing campaigns) in the region with responsibility for the ROI of such campaigns
- Brief local PR agency on Mirakl’s marketing strategy and build and maintain relationships with local trade press (retail, manufacturing, wholesale)
- Work with industry experts and influencers in the region to educate them on the platform economy and to leverage their network at Mirakl events
- Work closely with the Customer Marketing Manager as a local contact point to support regional activities
- Ensure proper handover of Marketing Qualified Leads (MQLs) generated in the region to the Business Development Representatives
- In charge of the reporting for all regional marketing activities
Salary benchmarks
Our take
Mirakl is a SaaS platform that provides the technology and partner ecosystem needed to launch an eCommerce marketplace. There are a couple of major benefits to this : if a store doesn't hold an item a customer wants in stock, it can be sourced seamlessly through marketplace partners, and it allows eCommerce retailers to hold a lot less inventory especially in less-requested lines.
Since its founding in 2012, Mirakl has helped more than 450 companies develop new marketplaces to drive product adoption. It currently works with consumer-facing enterprises, including Macy’s, Decathlon, Best Buy and Sonepar, and industry-specific B2B companies like Airbus Helicopters, Toyota Material Handling and Accor’s Astore.
Mirakl has raised a large amount of capital in multiple rounds of funding. Investment has been used to grow its engineering and customer success teams, enabling product development and a broader reach. With solid revenue growth and an expanding global footprint, Mirakl seems set to increase its lead in the market moving forwards.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2021
$555m
SERIES E
Sep 2020
$300m
SERIES D
Total funding: $948m
Company benefits
- Career Growth Opportunities - Access to tailored development programs and clear pathways for professional advancement
- 👨👩👧👦 Parental Support - Enjoy enhanced parental leave, including a fully paid month off for the second parent and two sick child days per year, paid at 100% for each employee. An initiative designed to provide a supportive and family-friendly work environment
- 💆♀️🧘 Health & Wellness - Benefit from covered health insurance and initiatives promoting well-being
- 🏡 💻 Flexible Work Arrangements - Take advantage of flexible weekly remote work options
- 🥐 🍏 Daily Perks - Start the day with a complimentary breakfast and enjoy your meal voucher card (depending on the country)
- 🚲 🚇 Sustainable Transportation - Mirakl reimburses 50% of public transport subscriptions
Company values
- Work Hard Together: We believe in teamwork and collaboration as the foundation of our success.
- Get Things Done: We prioritize action and results to deliver impactful outcomes.
- Go Above & Beyond: We embrace challenges with ambition and always strive for excellence.
- Succeed Through Expertise: Knowledge-sharing and continuous learning are in our DNA.
- Satisfy & Empower Clients: We are committed to making our customers successful.
Company HQ
Chaillot, Paris, France
Articles
Leadership
Adrien Nussenbaum
(Co-Founder & Co-CEO)Previously Senior Associate at Deloitte Restructuring for 2 years and Co-founder at SplitGames for 5 years.
Philippe Corrot
(Co-Founder & Co-CEO)Previously Co-founder of Keyrus, Mayrev and SplitGames.
People progressing
Joined as Chief of Staff to the COO, being promoted to Head of Platform Advisory, Global after 1 year, and VP, Platform Advisory after a further 2 years.
Diversity, Equity & Inclusion at Mirakl
Sophie Milochevitch (Chief Impact Officer)
- Echoing our value of “Go Above and Beyond,” we are committed to making a positive impact on our employees, ecosystem, and society as a whole. Our CSR strategy is based on four pillars: environment, human resources, society, and ethics & governance.
- We aim for an absolute reduction of 30% in our emissions on scopes 1 and 2 by 2027, offset our carbon footprint annually, and have implemented a sustainable procurement and travel policy.
- Mirakl is a signatory of the French Tech Parity Pact. We have 60% women in our leadership team and are committed to achieving 40% women on our board of directors by 2028. Additionally, we are training 100% of our managers on diversity issues.
- We promote mentorship through partnerships with NQT associations in France and Cancer Chicks in Australia, and we commit to accessibility through our collaboration with the Content Square foundation and Cafés Joyeux.
- We publish a transparency report annually and strengthen the training of our teams on ethical and legal issues such as corruption and data protection.
- To ensure the achievement of our CSR objectives, a dedicated team reports directly to one of Mirakl's founders, ensuring strategic oversight. This team works closely with key stakeholders identified internally, as well as with external partners such as Plan A and Patch.io, recognized for their expertise in environmental impact and carbon offsetting. With this support and these partnerships, we ensure that each initiative is robustly supported and implemented with a view to sustainable growth.
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