Senior Marketing Manager, GoGuardian
Demand Generation
$95-115k
+ Equity
Ed-Tech software for K-12 schools
Be an early applicant
Ed-Tech software for K-12 schools
201-500 employees
Be an early applicant
$95-115k
+ Equity
201-500 employees
Company mission
To transform education by helping schools implement, manage and understand technology.
Role
Who you are
- The ideal candidate has extensive experience managing inbound marketing initiatives, has a strong understanding of lead funnel metrics and analysis, and a proven track record executing successful demand generation campaigns
- Bachelor's degree in Marketing, Communications, or a related field
- 5+ years of experience in demand generation, revenue or growth marketing, ideally within B2B SaaS or EdTech industries
- Proven track record in developing, optimizing, and executing multi-channel inbound marketing campaigns that drive qualified lead generation
- Experience working closely with sales teams to design region-specific and persona-driven marketing strategies that align with local market needs and sales targets
- Strong understanding of lead scoring, segmentation, and automation, with hands-on experience in building and optimizing lead nurturing programs that accelerate the sales funnel
- Experience creating detailed campaign reports for senior leadership, demonstrating campaign performance and areas for improvement
- Excellent interpersonal and communication skills to act as a liaison between marketing and sales, ensuring marketing efforts effectively support the sales pipeline and revenue goals
- Excellent communication, interpersonal, and presentation skills
- Comfortable working in a remote environment using Google Suite, Slack and project management tools such as Jira/Airtable
- Previous experience with account-based marketing strategies and tactics
- Experience in both B2B and B2C lead generation is a plus
- Prior EdTech experience is a plus
What the job involves
- As a Senior Demand Generation Marketing Manager, you'll lead the development and execution of multi-channel inbound marketing campaigns designed to generate high-quality leads and support regional sales teams
- You'll optimize lead capture and qualification processes, create targeted campaigns for specific geographies, and build lead nurturing programs that guide prospects through the sales funnel
- This key member of the Demand Generation team will work closely with key stakeholders across the growth organization
- Lead Generation & Campaign Execution: Develop, optimize, and execute multi-channel inbound marketing campaigns to drive high-quality leads. Work closely with marketing operations to enhance lead capture, qualification, and segmentation processes, ensuring efficient and scalable lead generation
- Regional Sales Support & Targeted Campaigns: Partner with regional sales leaders to design and execute localized marketing campaigns tailored to specific geographies and buyer personas. Develop and localize content and messaging to resonate with regional market needs, and continuously monitor campaign performance to adjust strategies that support sales targets and pipeline growth
- Lead Nurturing & Sales Funnel Optimization: Build and manage comprehensive lead nurturing programs that guide prospects through the buying journey. Create automated workflows, retargeting ads, and content-driven campaigns to keep leads engaged and accelerate their movement through the funnel. Continuously optimize nurture efforts to improve conversion rates and shorten sales cycles
- Cross-Sell & Portfolio Campaigns: Design and execute cross-sell and upsell campaigns to maximize adoption of multiple products and services within GoGuardian's portfolio. Collaborate with internal teams and ecosystem partners to identify cross-sell opportunities and integrate them into demand generation efforts, increasing customer lifetime value and driving revenue growth
- Campaign Reporting & Data-Driven Analysis: Track and analyze the performance of all demand generation campaigns to assess success and identify areas for optimization. Create and present regular reports on lead generation and campaign metrics to senior leadership. Use data-driven insights to refine strategies, improve efficiency, and ensure alignment with revenue goals
- Cross-Functional Collaboration: Build strong relationships with internal and external teams to ensure alignment on goals and campaign execution. Act as a liaison between departments to share insights, align messaging, and ensure marketing efforts are effectively driving pipeline and revenue. Work closely with sales leadership to adjust campaigns based on feedback and market dynamics
Our take
GoGuardian provides filtering, classroom engagement and mental health tools for educators. This supports better classroom management, student engagement and online safety - without users having to rely on multiple platforms.
Among GoGuardian's product capabilities, users will find real-time monitoring for students' device screens, a feature to identify at-risk students and the 2024-launched single click tutoring support. The major questioning of the suite surrounds how student safety and privacy remain balanced, which is a challenge the company must continue to face.
Millions of students across over thousands of US school districts are served by GoGuardian's software. With schools increasingly turning towards digital education systems, the company is well-positioned to expand its services.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2021
$200m
GROWTH EQUITY VC
Apr 2014
$0.2m
ANGEL
Total funding: $200.2m
Company benefits
- Health insurance: 90% for you (100% HMO) and 50% for your dependents
- 401(k) retirement savings plan with company match
- Comprehensive time-off package, including flexible time off, sick time, 13 company holidays, quarterly wellness days, and a paid year-end holiday break
- 24 hours and 7 days a week, free confidential services include personal coaching, counseling, self-care apps, and much more!
- Employee stock option
- Company-supported growth
- Paid parental leave for up to 14 weeks
- Company paid short and long-term disability
- A fertility and adoption program to help you support your family needs
- Relax, recharge, and refresh with weekly yoga classes and guided meditation
Company values
- Engage with courage - Move the business forward by being fearless, speaking up, and challenging convention
- Think Customers First - Put customers at the center of every decision and continuously seek ways to positively impact their experience—whether serving them directly or indirectly
- Seek Solutions Together - Collaborate as a unified team working toward common goals, combining diverse viewpoints and relevant data to make informed decisions that solve business challenges
- Commit with accountability - Hold ourselves to the highest possible standards, own our words and actions, and fulfill our promises
- Experiment and learn - Embrace a growth mindset by taking chances, testing new ideas, and failing fast to innovate
- Advocate for All - Seek to understand our colleagues’ experiences, serve as an ally, strive to work with others who share our principles, and aim to achieve equitable outcomes that support all learners
Company HQ
El Segundo, CA
Articles
Leadership
Advait Shinde
(Co-Founder & Chair)Worked at Google as an engineer, helping to launch key products such as Google Pay (formerly Google Wallet). Co-founded GoGuardian as CTO in 2014, becoming CEO in 2017 and Chair in 2024.
Rich Preece
(CEO)Previously COO at LegalZoom, SVP and US GM of QuickBooks by Intuit, and Senior Marketing Manager for the Chicago Association of Direct Marketing.
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