Commercial Sales Lead, Sonos
Professional
$143-175k
Wireless audio experience company
Job no longer available
Wireless audio experience company
1001+ employees
Job no longer available
$143-175k
1001+ employees
Company mission
To provide music lovers with the tools to enjoy their favourite sounds anywhere, any time.
Role
Who you are
- 10+ years of technical Commercial AV sales experience
- Experience working closely with the commercial integration firms
- Proficiency with audio ecosystems and AVoIP technology
- Ability to think strategically, anchoring recommendations and actions in data based analysis
- Ability to communicate concepts and plans to senior management clearly and effectively
- Track record of meeting and exceeding sales targets
- Ability to travel nationally and internationally, approximately 25%+
Desirable
- Progressive outside of the box thinker who can help deliver a Commercial category strategy and roadmap that is uniquely Sonos
- Knowledge and experience working with Salesforce to create sales reporting, develop sales pipelines and effectively communicate with your customers to drive sales growth
- Self-starter that thrives in an ever-changing, fast-paced environment
- Experience working with Product or Product Management teams
- Familiarity with commonly used tools such as Google Workspace, Tableau, Microstrategy, Salesforce, Portal.io, and D-tools
What the job involves
- Commercial Strategy - Develop and execute our go-to-market strategy for expanding our presence further into Commercial. Your territory will cover the US and Canada
- Revenue Growth - Become one of the fastest growing areas of Sonos by cultivating a net new category adjacent to our historical target audience. Do this by driving awareness, credibility and product adoption within the Commercial space
- Sales Enablement - Collaborate cross functionally with key teams such as Marketing, Finance, Product and Operations to create sales programs and tools needed to support your strategy
- Relationship Management - Maintain strong partnerships not only with commercial integrators, distributors and audio consultants but also with key external trade and industry partners to help stay ahead of broader industry trends. Communicate key learnings back to relevant stakeholders internally. Act as the primary GTM representation and subject matter expert for all things related to the Commercial space
- Product Partnership - You represent a primary connection point between external market feedback and our internal teams representing our Professional business. By collaborating closely you have the ability to influence our product roadmap to maximize impact for our partners and the channel
- Data Analysis - Create and maintain sales reports and product analytics that help us identify our biggest opportunities within your space. Effectively communicate the information you collect with company stakeholders at every level
- Forecast Guidance - You will be responsible for building a revenue forecast that has joint ownership with our finance and operations counterparts. Your channel forecast will include both sell in and sell thru of product at direct and distribution partners. You will provide real-time channel insights to ensure an accurate plan for each quarter and continuously track and report your progress against company OKRs
Our take
Sonos is a highly reputed global manufacturer of top tier speakers. Since being founded in 2002 it has become a market leading audio product brand, partnering with over 100 music service companies and putting products in nearly 11 million households worldwide.
Sonos' strong brand reputation has seen it carve out space in a competitive market alongside giants like Amazon and Alphabet, who are similarly targeting the connected audio home market. Sonos have perhaps been smart in keeping their product selection relatively modest, focusing instead on strategic partnerships that embed their products across different markets. They are, for example, partnered with Audi to provide their first in-car sound system.
As companies began adopting remote and hybrid work, Sonos benefitted from a period of increased consumer focus on refitting the leisure and work facilities of their homes. This includes speakers and smart speakers, which account for the vast majority of Sonos revenue. This trend is only set to continue, with the global home audio market expected to exceed $70 billion by 2030. As a market leader, Sonos is in good stead to continue its sustained growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2013
$25m
LATE VC
Jun 2012
$135m
SERIES F
Total funding: $227m
Company HQ
Lower State, Santa Barbara, CA
Leadership
Tom Conrad
(CEO)Tom has been part of Sonos since 2017, becoming CEO in 2025. Previously, he was the CEO of Zero Longevity Science and the CPO of Quibi.
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