SEO Analyst, KAYAK
3 days a week in office (Friedrichshain, Berlin)
Travel search engine
Posted today
Travel search engine
1001+ employees
Posted today
3 days a week in office (Friedrichshain, Berlin)
1001+ employees
Company mission
To help millions of travelers around the globe make confident travel decisions.
Role
Who you are
- You have a proven track record in the SEO industry (preferably with an in-house team), background in travel or ecommerce SEO preferred
- A strategic understanding of large-scale SEO: projects that scale globally and bring measurable results; optimizing the crawling, indexing & “page rank” distribution of large enterprise websites
- You monitor the latest developments within SEO but only believe what you have challenged yourself
- You have a familiarity and strong curiosity about AI technologies and SEO tooling (Google Search Console, SEMrush, Screaming frog, Chat GPT, Gemini)
- You are organised and meticulous but also implement at a fast pace. You take initiative, ownership and accountability, and are able to develop a project independently once goals are set
- You have strong understanding of and experience in technical SEO and are proficient in modern front end markup (e.g HTML; Schema, CSS, JS etc)
- Product management experience is a plus
- Excellent verbal and written communication skills. You can write clear briefs and have a structured and organized approach
- Excellent quantitative skills – proficiency with numbers and data analysis is needed
What the job involves
- KAYAK is looking for an SEO Analyst to join our team in Berlin
- You will play a key role in driving large-scale organic growth and visibility through both on-page and technical SEO—across traditional search engines and within Large Language Model (LLM) ecosystems
- Blending creativity with data-driven analysis, you’ll find opportunities to improve landing pages, page components, and site architecture, while conducting technical audits and competitor research to enhance impact
- You’ll also track industry trends and performance insights, sharing actionable findings with wider SEO team and collaborators
- Help set and implement the SEO strategy for 36 domains (in 33 countries) with up to 8 travel verticals each. The largest being KAYAK.com
- Continually test and iterate on landing page templates, modules and content to improve both user experience (e.g. conversion, bounce), SERP performance (e.g. CTR, rankings) and LLM visibility
- Whilst you’ll be involved in the full spectrum of organic search you will mainly focus on: Optimising our product for both SEO and UX, keyword analysis for onsite improvements and new landing page opportunities, CTR experiments, content creation strategies & technical SEO audits
- Work closely with our dedicated SEO engineering team to optimize and improve our SEO product landing pages and drive product development to make real business impact
- Continuously evaluate the impact of evolving SEO trends, search engine algorithm changes, AI advancements, and its impacts on SEO and LLM search visibility. Partner with cross-functional teams to proactively refine strategies in response to ongoing industry shifts
- Set clear briefs and requirements, testing schedules and delivering post-implementation analysis back to the wider team and business
- Coordinate your efforts in the team and with partners across the global organization (e.g. Marketing and Business Development)
- Work with a variety of sophisticated internal and external SEO tools to analyze opportunities, quantify performance and monitor competitors
- Contribute your own ideas and be a highly credible and influential member of the organization
Our take
KAYAK is a travel agency and metasearch engine owned and operated by Booking Holdings. KAYAK processes over 6 billion queries across its platforms each year for travel information - as one of the world’s leading travel search engines, KAYAK searches other sites to show travellers the information they need to find the right flights, hotels, rental cars and vacation packages. It offers a variety of tools and features such as KAYAK trips, explore, and price forecast.
There’s been speculation over the years about online travel companies getting into the hotel business and KAYAK is no exception. The company is expanding its hospitality offerings beyond its traditional hotel referral and booking services but despite speculation through the 2020s, has stopped short of opening hotels under its own brand, preferring to partner with preexisting companies on their hotel tech.
Since being acquired by Booking Holdings, the global leader in online travel, in 2013, KAYAK has continued to expand and innovate, enhancing the travel experience for users all around the world. And now KAYAK manages a portfolio of metasearch brands including SWOODOO, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. With the aim to make it easier for everyone to experience the world - it now operates sites in more than 70 countries and territories.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company benefits
- Work flexibly: Our global flexible work policy lets our teams decide if they head into one of our offices or work from anywhere else
- Team-wide time off: Most of our team disconnects at the same time each year to recharge and reconnect
- Global volunteer week: Take VTO (Volunteer Time Off) to support the organizations and charitable efforts you believe in
- Wellness: We take care of each other - providing opportunities and spaces to live that work-life balance
- Resource groups: Our five ERGs are employee-led groups for underrepresented communities and their allies
- Career growth: We provide opportunities for our team to develop their skills – or learn new ones – on their own terms
Company HQ
South End, Stamford, CT
Leadership
Steve Hafner
(Co-Founder & CEO)Previously Board Member of Trulia, Blade and SeatGeek and currently an Executive at OpenTable.
Salary benchmarks
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