Senior Brand Manager, Captiv8
More information about location
Influencer marketing platform
Open for applications
Influencer marketing platform
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To empower brands & creators to harness the data-science behind authentic storytelling.
Role
Who you are
- Must have prior experience working with automotive clients
- Must be able to work PST hours
- BA/BS degree or equivalent practical experience
- 5+ years of experience working across social media platforms including YouTube, Facebook, Instagram, Pinterest, Twitter, Snapchat
- Entrenched in the digital/social media and branded content landscape
- Proven ability to foster meaningful relationships with clients by providing first-class customer service
- Ability to multitask across multiple campaigns on a daily basis
- Superb project management skills with experience running large scale Influencer campaigns from start to finish
- A team player who shares success and aims to challenge the status quo
- Positive, can-do attitude and strong problem-solving skills
- Clear communicator, both written and verbally with clients and internal teams Interest or experience in startups
What the job involves
- Be a highly organized, forward-thinking, calming force in a fast-paced environment. Strategically lead Influencer campaigns from start to finish, with an adaptable, customer-first mindset
- Effectively execute and manage a portfolio of large-scale Influencer Campaigns, inclusive of the following:
- Ideating campaigns that deliver authentic brand experiences and achieve brand objectives
- Driving strategy and execution
- Overseeing all campaign components - inclusive of: third party brand studies or paid media third party tags/audience integrations, onsite activations, travel, etc
- Drive client and talent communications, ensuring both parties needs are met, issues are proactively addressed and changes are managed both internally and with clients
- Book talent travel and accommodations, when necessary
- Attendance on-site to help facilitate talent production
- Monitor and optimize performance throughout the campaign
- Ensure monthly invoicing is handled timely, clearly and effectively
- Compile final recap reports, metrics, and analytics for clients, with a focus on renewal
- Work cross-functionally across internal teams to share best practices and campaign learnings
- Mentor and manage an Associate Brand Manager
Our take
Social media influencer campaigns have become the new normal for modern brands, but these are only successful if the influencer is relevant to the brand's audience. It can often be difficult to find influencers that audiences truly engage with, yet this is hard to recognize without sufficient visibility into engagement data and competitor success.
Captiv8 provides an end-to-end influencer-first marketing platform, partnering with millions of content creators to facilitate the creation of personalized and culturally-relevant marketing campaigns. The platform also includes tools for AI-powered engagement insights, fraudulent engagement recognition, and real-time performance data dashboards, in addition to helping brands track their competitors’ social media activity, pay their creators, and develop content.
The award-winning platform stands out with its focus on eliminating campaign blind spots and building the most unified influencer solution available. Paired with its end-to-end approach to campaign management, the company has seen consistent growth and has remained committed to continued technological advancement and is well set to deepen its suite of capabilities, furthering its market position.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Apr 2016
$2m
SEED
Jul 2015
$2m
SEED
Total funding: $4m
Company benefits
- Remote 1st Company!
- 401k program to plan for your future
- Robust medical, dental, vision, and disability coverage
- The coolest tech equipment and gadgets you need to be successful
- Flexible Vacation & PTO
- All-encompassing parental leave program - family first company!
- Monthly Wellness and WFH stipends
- Generous Employee Referral Program to hire more rock stars like YOU!
- Birthday and Work Anniversary Surprise Boxes
- Yearly Company off-sites - expect sun filled beaches or snow capped mountains
- Nationwide Offices - SF, LA, NY, Chicago (team meet ups are always encouraged)
Company values
- Customer First
- Relentless Drive
- Bias Towards Action
- Teamwork
- Innovation
Company HQ
Rincon Hill, San Francisco, CA
Articles
Leadership
Krishna Subramanian
(CEO)Experience as SVP of Advertising and Marketing and CMO of Velti from 2010 to 2013. Co-founder of Unanimous Capital since 2015.
Sunil Verma
(President)Experience as GM and SVP of Advertising and Chief Business Development Officer for Velti from 2010 to 2013. Co-founder of Unanimous Capital since 2010.
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