Vice President of Commerce, The Orchard
Catalog, The Orchard
$150-170k
Music distribution and licensing
Be an early applicant
Music distribution and licensing
1001+ employees
Be an early applicant
$150-170k
1001+ employees
Company mission
To be a technology-driven leader in music distribution and artist & label services.
Role
Who you are
- Industry Mastery: 15+ years in digital commerce, marketing, or distribution, with a significant background in project management and cross-functional global coordination
- Proven Builder: A track record of building departments, startups, or specialized business units from the ground up, with experience integrating teams into broader operating systems
- Lifecycle & Model Expertise: Deep understanding of the intersection between all commerce channels and economic models (frontline, services, distribution) to create a 360-degree global strategy
- Financial Acumen: Advanced experience in P&L management and revenue modeling. Comfortable utilizing data tools and automation to drive scalable, global optimization
- Strategic Leverage: A robust network of senior tier relationships across global commerce platforms and DSPs, with a proven track record of shaping platform strategy and securing high impact positioning for repertoire
- Cultural & Narrative Alignment: A strong intuitive sense for music culture, A&R narratives, and timing, with the ability to balance data-driven insights with creative storytelling
What the job involves
- The VP, Catalog is an entrepreneurial leader and growth operator responsible for the vision, structure, and revenue growth of the Global Catalog Division
- This role moves beyond traditional maintenance to treat the company’s entire repertoire across all lifecycle stages as a dynamic, high growth engine
- Reporting to the SVP, Commerce, this executive operates as a key leader within the company's organizational framework, ensuring catalog priorities are seamlessly integrated into label business planning and coordinated across territories, Relationship Management, and Services teams
- Leading a high-performing team including a Senior Director and a Director, this leader ensures the existing repertoire is positioned for cultural resurgence, algorithmic dominance, and sustained global P&L growth
- Global Strategy & Market Growth: Build and own the Global Catalog roadmap in partnership with the SVP, establishing the operating protocols and KPIs that shift the organizational mindset toward total repertoire value. Ensure catalog priorities are fully integrated into label business planning and cross-functionally coordinated across global territories, Relationship Management, and Services teams
- Commercial P&L & Multi-Pillar Execution: Assume full accountability for the Catalog division’s financial health and revenue targets. Develop and execute catalog strategies that span multiple revenue pillars; aligning the approach across the full lifecycle of artists and repertoire to maximize global market share
- Executive Partnership & Commercial Influence: Partner at the highest level with Label Heads and Global Commerce Leads to architect proactive catalog strategies that turn creative repertoire into global revenue. Drive cross-functional alignment across all commercial pillars (DSPs, Physical, D2C, Radio, YouTube Ad Sales and Brand Partnerships) to directly influence release cycles and unlock bespoke, first to market commercial opportunities
- Cultural & Commercial Lifecycle Management: Act as the central architect for maximizing repertoire impact across the organization. Partner closely with Commerce, Marketing, and Relationship teams to identify culturally relevant moments, artist narratives, and timing that can unlock catalog growth and resurgence, ensuring catalog moments are integrated into wider cultural campaigns
- Technology & Scalable Decision Making: Partner with the Analytics team to embed data driven decision making across the division. Leverage data, tools, automation, and predictive modeling to scale catalog optimization globally, building repeatable systems that improve efficiency, performance, and viral forecasting
- Leadership & Team Mentorship: Lead, mentor, and empower a specialized team. Foster a culture of innovation where every catalog asset is treated with the urgency, creativity, and strategic nuance of a new release
Our take
The Orchard has spent 25 years offering independent artists a comprehensive set of music services, including marketing, sales, YouTube monetisation, and distribution and licensing across over 40 worldwide markets. The company has spent nearly a decade of that time operating as a subsidiary of Sony Music.
The addition of YouTube monetisation services a decade ago was a smart move for The Orchard - even if it’s landed the company in some hot copyfraud water for what some criticise as an overzealous approach to copyright infringement claims. It means that artists with The Orchard have more tools in their arsenal to combat the rise of streaming services, which have put independent artists in a difficult position regarding monetisation.
If the company wants to continue providing the best service for independent artists, however, it may need to be more proactive in accommodating new and highly influential trends in music marketing. TikTok, for example, has become a major tool for generating exposure, and many artists are experimenting independently with NFTs. The industry is moving at light speed, and The Orchard may need to pick up its pace to continue attracting independent talent.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company benefits
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- An excellent range of benefits, like private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
- We invest in your professional growth & development
Company HQ
NoHo, New York, NY
Leadership
Richard Gottehrer
(Founder & Chief Creative Officer)An original founder of the company back in 1997.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 5 more jobs at The Orchard