Product Marketing Manager, Basis Technologies

• 3+ years of experience in product marketing or sales enablement roles with proven results
• Ability to hit the ground running in a product marketing capacity
• Ability to learn quickly and apply problem-solving skills to business and technical challenges
• Technical aptitude to understand assigned products, with an astute knowledge of industry market trends
• Practical knowledge in current marketing strategies and best practices
• Ability to effectively communicate and present information to a wide range of audiences
• Excellent interpersonal, organizational, and verbal/written communication skills
• Effective cross-functional project management skills
• Continuous learner driven to succeed and achieve significant results

Desirable

• This team of highly motivated and innovative thinkers develops internal and external messaging for Basis Technologies’ brand and product, Basis
• Beyond speaking to specific functionalities, they understand the value of implementing Basis within the ad tech industry and are responsible for communicating those messages throughout the marketplace
• Assisting the product and marketing teams in developing positioning and messaging for different market segments and partner types
• Collaborating with sales teams to capture new content requests and update content libraries
• Assisting with the creation of buyer-focused messaging, customer/sales presentations, web content and other customer-facing content for the market
• Assisting with market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product
• Assisting with the development of competitive comparison and objection handling materials for use in positioning against similar offerings from other organizations
• Assisting with the development of customer references, testimonials, and case studies for external and internal use, or assist other internal teams in doing so
• Monitoring and reporting on the performance of products in the market and communicate the results of related sales and marketing efforts