Creative & Content Lead, Avant Arte

• You will be an inspiring team leader with excellent project management skills
• You’ll be a strong art director and writer
• You will have a proven track record for developing content strategies leading teams that deliver outstanding content across multiple content types - and be able to talk about how and why content works, along with articulating a clear ROI
• You will be experienced in working for a digital business where content needs to deliver on a tangible sales agenda without compromising on brand TOV
• You will be experienced in managing teams delivering multiple projects using internal and external resources - streamlining processes as you go, within your own team and the broader business
• You will have experience managing budgets and aligning content ROI against your own and the business priorities of different departments
• You will be able to inspire people across departments about the potential of what we can achieve with our content
• You will thrive in a fast-moving environment

Desirable

• Avant Art’s content and marketing has a reputation as among the most innovative and high-quality of any in the art world, and is an extension of the brand's mission to make collecting art more accessible
• Creative and Content Lead plays a central role in the delivery of this, managing a content team of creatives and practitioners in the creation of cut-through content that tells the story of each and every artwork we release
• With access to some of the world’s biggest artists and a mandate for creative excellence, this is a role of unusual breadth and creative opportunity. The role will suit someone excited by the idea of both leading a team but also leading by example — providing direction and guidance at times, while remaining hands-on in delivery at others
• Leading a team of seven (two creatives, two writers, production lead, editor, and photographer) in the creation of content that continues to define the category in which we operate
• Overseeing all content creation, with a primary focus on edition launch campaigns. Sometimes, this will involve taking direct responsibility for content creation, while other times it will involve providing creative direction to the content created by other creatives
• Coming up with and pitching innovative content ideas to both artists and their teams and to institutional partners
• Ensuring consistency and quality in every piece of content we put out, from on-site product photography, edition and artist pages, and articles to content for social (organic and paid), email, and other channels
• Providing ongoing direction to the inhouse photographer on edition documentation
• Creating and maintaining guidelines and templates that facilitate content creation for the rest of the team
• Ensuring high-quality, on-brand writing across all touchpoints, managing the writers and leading by example with your own copy
• Managing the workload of the content team, ensuring work is well distributed and projects correctly resourced
• Working closely with the production lead to manage the content production budget, making sure it’s appropriately allocated and ensuring excellent value for money
• Working closely with the wider organisation to manage the ongoing pipeline of projects, prioritising where necessary
• Maintaining a content strategy that underpins the delivery of impactful content with strong ROI
• Responding to data on performance to continually improve the efficacy of our content
• Work closely with the marketing team to determine content requirements for releases
• Acting as the guardian of the Avant Arte brand, defining when and how it’s most impactfully expressed