Visual Designer, Picnic Technologies
Offers Relocation
Supermarket on wheels
Open for applications
Supermarket on wheels
1001+ employees
Open for applications
Offers Relocation
1001+ employees
Company mission
Building the modern milkman - personal service and fresh products in a modern, sustainable way.
Role
Who you are
- 2-4 years of working experience in visual design, preferably in a commercial and/or app environment
- Solid online portfolio showing a keen eye for detail paired with lots of creative flair
- Competent with Photoshop, Illustrator and Figma
- Self-starter with a “roll up your sleeves” attitude
- Experience with photoshoots and photography editing
- English skills on point
What the job involves
- Note: this is not a UX/UI design job
- At the design level, there is the continuous challenge of the small design space, as everything must fit in a small screen. The Store team is responsible for doing just that: improving the shopping experience, telling Picnic's story and showing the right campaigns at the right time, to make sure customers stick
- As a Visual Designer, you'll join a team of Designers, Store Managers, Promo Coordinators and Copywriters. Together, we shape Picnic’s campaigns that play a vital role in showcasing our assortment and driving conversion
- The deliverables include all visuals for a promo campaign in-app, from the start of a communication initiative until go-live. You think along with the design briefs, develop campaign visuals and help shaping Picnic’s visual identity. Each project, we aim to learn more about our customers and the commercial success of our campaigns
- Your goal is to design the most engaging store campaigns, as well as promo elements in our app that directly speak to our customers
- Create and update promotion campaigns in our app
- Create and update product presentations and campaign visuals in our app
- Help prepare for campaign photoshoots and join shoots on-site
- Work and learn from experienced designers, photographers and business stakeholders internationally (Netherlands, Germany & France)
- Research retail trends and conduct competitor reviews to keep the team up to date
- Collaborate with the UX/UI team to create the best experience for our customers
Our take
Picnic is one of Europe's largest online supermarkets, quickly growing into a household name with its simple, yet innovative app and green business model. Thanks to its ‘own the supply chain’ model and daily delivery routes (as opposed to on-demand delivery), the company is able to run a low-cost business targeted at the mass market, rather than premium buyers.
One of the major factors in the company’s rampant growth since 2015 is its capacity for free delivery, enabled by these daily delivery routes. The company's fleet has grown from 4 vans to more than 1,000 electric vehicles, cutting down on carbon emissions as it serves its hundreds of thousands of users.
The company's impressive funding - which has been heavily backed by the likes of The Bill and Melinda Gates Foundation to the sum of 1.4 billion euros in funding - has enabled Picnic to expand beyond The Netherlands into Germany, France, and further afield. Picnic is well set to see continued growth and expansion as it further disrupts the grocery delivery market.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2024
$418.7m
LATE VC
Sep 2021
$707.6m
SERIES D
Total funding: $1.5bn
Company benefits
- Lunch & Learn sessions, soft-skill training, weekly free professional language courses, and the Picnic Tech Academy
- At Picnic you get the freedom to manage and implement your own projects in a scale-up culture
- Freshly prepared and healthy lunch every day, as well as snacks, fruit and drinks
- Access to Openup and Lepaya trainings
- Pension Plan
- Flexible/Hybrid Work Model
- 25 Days Vacation
Leadership
Daniel Gebler
(Co-Founder & CTO)Former Researcher at VU University Amsterdam, and was the Director of R&D at Fredhopper.
Frederik Nieuwenhuys
(Co-Founder & Groenteboer)Co-founder and COO of merchandising software Fredhopper, and former Principal at OC&C Strategy Consultants.
Michiel Muller
(Co-Founder)Supervisory board member of FD Mediagroep, investment committee member of InnovationQuater, and former chairman of Erasmus Trustfund.
Joris Beckers
(Co-Founder)Former brand manager at Proctor & Gamble, and co-founder of merchandising software Fredhopper.
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