Senior Manager of Growth Marketing, Point
$103.7-176k
+ Equity
Helping homeowners to sell equity in their homes
Be an early applicant
Helping homeowners to sell equity in their homes
201-500 employees
Be an early applicant
$103.7-176k
+ Equity
201-500 employees
Company mission
To help homeowners become free of their debts and be able to unlock the wealth in their homes.
Role
Who you are
- 7+ years of relevant work experience
- 5+ years of hands-on experience managing digital marketing campaigns
- Bachelor’s degree (Master’s degree is a plus)
- Hands-on experience managing digital marketing campaigns, particularly Paid Search (SEM), Paid Social, and Online Video. Experience in consumer finance is a plus
- Expertise in tools such as Google Ads, Facebook Ads Manager, and other platform-specific tools. Ability to configure campaigns and use analytics platforms like Google Analytics
- Experience in lifecycle marketing, engaging current customers to drive repeat usage, upselling, or cross-selling additional products or services
- Highly analytical and data-driven, with a proven track record of using data to drive marketing decisions and optimizations
- A balance of strong creative intuition and strategic thinking. You know how to engage and empathize with target audiences while maximizing marketing effectiveness
- Excellent communication and interpersonal skills, with the ability to present insights and recommendations to senior stakeholders
- Proven success in hitting aggressive growth targets, managing large budgets, and driving meaningful business outcomes
What the job involves
- We are seeking a dynamic Senior Growth Marketing Manager to lead our growth marketing initiatives. In this role, you will manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM), Paid Social, Online Video, and other relevant channels. Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency. Manage lifecycle marketing efforts to engage existing customers, educate them on relevant topics, and drive desired conversion action
- Campaign Execution: Manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM), Paid Social, Online Video, and other relevant channels. Ensure campaigns are properly configured and optimized for performance and ROI
- Channel Optimization: Continuously test, analyze, and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV)
- Strategy Development: Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency
- Data-Driven Insights: Use analytics tools to derive insights from campaign performance and provide regular reporting on results. Ensure data accuracy and provide recommendations based on findings
- Lifecycle Marketing: Manage lifecycle marketing efforts to engage existing customers, educate them on relevant topics, and drive desired conversion action. Partner with sales on outreach to existing customers and assess impact
- Cross-Functional Collaboration: Partner with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing strategy
- High-Velocity Experimentation: Run experiments on new creative, targeting strategies, and bid optimization to continuously enhance campaign performance and identify new growth opportunities
- Budget Management: Assist with budget allocation across channels, ensuring that each dollar spent delivers maximum impact while staying within ROI constraints
Our take
The process of purchasing a property can result in the financial position of immense debt. Home buyers often must take out bridge loans to finance their purchase whilst continuing to live at their current residence.
Point provides property financing by providing a share of a homeowners equity in advance to fund the purchase of a new home. The startup evaluates the finances of an applicant and purchases their property, obtaining a stake in the property if it is sold within ten years.
Point claims to prevent their customers from taking on crippling debt to fund a property purchase, and has helped nearly 10,000 homeowners across the United States. The company is in the midst of an expansion from 16 to 28 total geographies in the coming year after acquiring series C funding in 2022.
Steph
Company Specialist at Welcome to the Jungle
Insights
65% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2022
$115m
SERIES C
Mar 2019
$22m
SERIES B
Total funding: $145.5m
Company benefits
- Health Insurance: Point provides platinum-rated plans for medical (Anthem Blue Cross or Kaiser Permanente), dental and vision (The Standard). We cover 99% of employee premiums and 75% of dependent premiums
- Generous Vacation: Take time for yourself and your family when you want - Point has an unlimited vacation policy
- Continued Learning: We encourage all team members to attend events hosted by our investors, external workshops and conferences. We believe in continuous improvement and want to support employees on their professional journeys
- Family Friendly: Point will top off state applicable PFL earnings, as well as two weeks of fully paid leave to be available after exhaustion of state PFL. In addition, employees will receive 4 weeks: s of fully paid transition time. For the first consecutive four weeks after returning to work following parental leave, and following exhaustion of all other paid leave benefits, the employee may work part-time, meaning two or three days per week, and will receive 100% of regular base pay
- Work From Home Stipends: With employees working remote, Point will provide employees a $50 monthly cell phone stipend and a $50 monthly internet stipend. In addition, we will reimburse up to $150 to help you purchase supplies for your home office.remote, Point will provide employees a $50 monthly cell phone stipend and a $50 monthly internet stipend. In addition, we will reimburse up to $150 to help you purchase supplies for your home office
Company HQ
Downtown North, Palo Alto, CA
Leadership
Eddie Lim
(Co-founder)Studied Computer Science at Harvard. Co-founder & CTO of Metails. Worked in Product Design at Facebook. Also Co-founded: Trial Pay Inc; Yub, Inc; and TXN.
Eoin Matthews
(Co-founder)Co-founder & VP of Development at Metails. Part of the Founding Team of Sendgrid. Worked at Rakuten for 6 years, leaving as VP of Business Development. Became VP of Business Development at VigLink. Founded popt.com. Was a Board Member on viethope.inc for 5 years.
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