Community and Content Associate, Zola
$60-70k
Online wedding registry, planner & retailer
Job no longer available
Online wedding registry, planner & retailer
201-500 employees
Job no longer available
$60-70k
201-500 employees
Company mission
To make engaged couples happy.
Role
Who you are
- The ideal candidate is a skilled storyteller with a deep passion for creating connections, capable of developing and executing community and content initiatives that drive discovery, favorability, and business results
- Has 2-3 years experience in community management and/or copywriting at a content-driven and/or consumer brand
- Excellent writing and copy-editing skills and the ability to adhere to a brand voice, adapting to social channels and audiences as needed
- Is comfortable behind and in front of the (iPhone) lens, and has a proven track record of creating engaging content with entry-level video editing (TikTok/Adobe Rush) experience a plus
- Is a culture maven with a pulse on what’s relevant and interesting, who’s constantly on the hunt for trends and insights and operates with a bias for action to activate against ideas quickly
- Must be extremely self-motivated and proactive, with the ability and confidence to work independently and collaboratively
- Deep understanding of social media platforms, including but not limited to TikTok, Reddit, Pinterest, Instagram and X
What the job involves
- As the Community and Content Associate, you will be responsible for bringing to life our community management and engagement strategy, solidifying Zola as the ultimate destination for soon-to-be and engaged couples, and wedding vendors
- You will champion our brand voice, and translate it into content and interactions that capture the hearts and minds of our existing and prospective users
- This full-time role, reporting to the Social Media Manager, will be hybrid at our office in NYC
- Drive all community management efforts in partnership with our CX team, including sourcing UGC content, surprise and delight opportunities and proactive/reactive commentary
- Lead all social listening, and proactively identify insights and opportunities to join or start conversations that will increase reach, engagement, and affinity across all social platforms
- Champion our brand voice and write compelling copy that gets the attention of and engages our target audiences
- Concept and propose community and content ideas that engage users and drive results, taking ownership of the process from ideation to execution
- Support the creation of compelling narratives for the brand across all owned and operated channels (inclusive of site and social), and support the Creative team with general copywriting as needed
- Assist with content creation in partnership with the Social and Creative team
Our take
Zola is one of the most well-known and popular online wedding registries. It makes it easier for couples to build a gift registry by partnering with hundreds of brands, while also offering a range of other wedding related services such as guest list and invite planning, wedding website creation, and even wedding dress sales.
Since launching in 2013, the company has become one of the biggest disruptors in the growing wedding registry niche, just ahead of the likes of Honeyfund and Crate & Barrel. With the US wedding industry worth roughly $70.3B, there’s plenty of profit to be made in this space, despite competition from giants like Amazon and Target.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2018
$100m
SERIES D
Jan 2018
$25m
SERIES C
Total funding: $169.3m
Company HQ
World Trade Center, New York, NY
Leadership
Shan-Lyn Ma
(Co-Founder & CEO)Former Senior Product Marketing Manager at Yahoo, and Chief Product Officer at ecommerce jewelry company Chloe + Isabel. Before co-founding Zola, founded and was General Manager of artisanal food marketplace Gilt Taste.
Nobu Nakaguchi
(Co-Founder & Chief Design Officer)Before co-founding Zola, worked for Gilt Groupe in a number of senior roles including Product Management and User Experience. Founded and was Design Director at nn27, a digital product design consultancy.
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