Senior Digital Marketing Manager (Growth), Growthcurve
We're seeking an experienced digital marketing or performance marketing manager with a passion for data, experimentation and creative testing
£45-50k
4-5 days a week in office (Central London)
Growth marketing agency
Be an early applicant
Growth marketing agency
1-20 employees
Be an early applicant
£45-50k
4-5 days a week in office (Central London)
1-20 employees
Company mission
To grow businesses that matter to humanity
Role
Who you are
- Direct experience managing paid social campaigns for a mobile app, fast growth tech startup, D2C brand, e-Commerce retailer or SaaS product
- Directly managed at least 7 figures in ad spend (£1 million - £10 million minimum) across your career
- Highly confident with Google Tag Manager (both client and server side)
- Experience with mobile app marketing attribution platforms such as Adjust, Appsflyer, Kochava, Branch or Singular
- Deep understanding of how the web works technically behind the scenes
- Good with balancing heavy workloads
- Strong ability to work autonomously and to define what needs to be done
- Advanced experience in paid search, and familiarity with Google Merchant Centre and product catalogs
- Solid grasp of SKAN3 and SKAN4 able to define the right SK Ad Network conversion tracking strategy for mobile apps
- Confident managing and leading a wide range of specialists across disciplines to deliver sophisticated Growth Marketing campaigns
- Able to conduct in-depth market research and form robust digital marketing strategies for clients from in a range of industries / verticals
- Deep understanding of Conversion Rate Optimisation principles
- Advanced experience in planning, running and analysing effective Growth Marketing or CRO Experiments
- Must have advanced experience running ads on the following platforms as a minimum: Meta Ads, TikTok Ads, Apple Search Ads, Google Ads, Linkedin Ads, X (Twitter) Ads
- Technically sharp. You’ll eat, sleep and breathe Google Sheets and formulas
What the job involves
- Our pioneering Growth Marketing approach blends art and science to help our clients acquire and retain their ideal customers. Think world-class paid media campaigns, next-gen ad creative, optimised landing page funnels and viral referral loops
- Build a deep understanding of our client’s products / services and competitors so you can launch the most effective ad campaigns that have high engagement
- Collaborate quickly and effectively with the creative team to ensure ad creative is both 'on brand' and built to perform
- Staying on top of client communication and demonstrate strong project management skills
- Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run
- Independently install and verify conversion tracking using Google Tag Manager so that campaigns are accurately tracked
- Direct mobile application developers on tracking event implementation on the MMP being used so that mobile app campaigns can be accurately tracked
- Seek to continually improve campaign performance through iterative testing (A/B and Multivariate)
- Help direct and manage the development of optimised campaign landing pages
- Manage campaigns in multiple markets and languages
- Track, analyse and report on campaign performance
- Research brief and manage the production of new ad creative
- Research, plan, prototype and implement new innovative ways to optimise campaigns and reach audiences
- Plan, execute, monitor, manage and optimise paid and organic growth campaigns
Application process
- App with your profile
- 15 - 20 minute video call with founder
- In person interview and scenario assessment (no prep needed)
- Job offer
Salary benchmarks
Our take
With rising rates of media literacy, traditional advertising is an increasingly hard sell. However few companies have the in-house talent and resources need to acquire customers, generate leads or run the effective marketing campaigns that are now essential to commercial success.
Growthcurve is a London-based startup providing its considerable growth marketing expertise to fast-growth companies. It allows its customers to form marketing teams tailored to their requirements and which can scale up rapidly as the company grows. Compared to traditional agencies or freelancers, Growthcurve's service is far more flexibile, reliable and adapatable to business needs.
Growthcurve's experimental approach to advertising backed by expert data analysis has led to strong results, and the company has built a strong and growing cutomer base including the likes of Coinbase, Hubpay and Unilever. Going forward the company is focusing on businesses with a strong sustainability and social impact focus, aiming to use its growth marketing expertise to improve the world as well as their customers' bottom line.
Freddie
Company Specialist at Welcome to the Jungle
Insights
55% female employees
Company
Employee endorsements
Great work is recognised
"I've been at Growthcurve for a little over 3 years now and have seen the team grow and blossom into a tight-knit, friendly and ambitious, talented..."
Company benefits
- Growthcurve’s culture of excellence means you’ll be surrounded by specialists at the top of their game. We work in cross-functional teams so you’ll learn from experts in other disciplines and they’ll learn from you - multiplying our capability as a firm to achieve breakout results.
- Growthcurve is a proudly independent agency which enables us to move quickly on new ideas and promote talent at will. It's a place where you can make a difference, have a voice and reach career defining milestones.
- A well structured review process which recognises and promotes talent
- High spec office, with hotel grade amenities
- International travel opportunities (for client accounts and projects we manage worldwide)
- Coffee machine, huge selection of teas, fresh fruit and snacks all day
- Frequent team lunches and get togethers
- Changing Rooms & Showers
- Monthly whole building social drinks
- Brand new Apple equipment
- Tailored training budget per year for professional development
Company HQ
London, UK
Articles
Leadership
Mulenga Agley
(CEO)Previously worked as Digital Director FCB London, and Executive Digital Director at Havas helia. Since then was a Founding Investor and Vice President of Marketing & Growth at Monese.
Diversity, Equity & Inclusion at Growthcurve
Mulenga Agley (CEO)
- Leadership Commitment: Our founder, Mulenga Agley, is of mixed heritage. This personal experience gives him a profound understanding and appreciation of diversity, and he uses this insight to shape our agency's core values. Mulenga's commitment to diversity and inclusion isn't just policy—it's personal. His leadership helps create a culture that truly values, respects, and benefits from a wide spectrum of backgrounds and perspectives
- Gender Diversity: With a workforce that is 55% female, we not only champion gender diversity but also see it as integral to our success. Our mixed-gender team helps us view problems from different angles, foster innovation, and produce creative, balanced marketing solutions that cater to a broad customer base. This female-majority environment further strengthens our commitment to empowering all genders in the marketing industry
- Cultural Sensitivity: From day one we've been privileged to work on marketing campaigns for high profile and exciting brands in markets around the world. We place a high emphasis on understanding and respecting cultural nuances. Our marketing strategies are designed to not only reach a diverse global audience, but to do so in a way that is sensitive to different cultures and respectful of their traditions and values.
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